When was the last time Willis made a final? Rio?[/quote]
Rio, man what a final!! NW was actually 7th with 150m to go then in last 25m ran right through the line for Bronze! This past year he was Fifth Ave mile champ, and was 1 second away from Wannamaker Mile glory.
He's just so relevant for the mile event when he gave a shot at the 5k recently I think he should have used his mile training moreso than going for big mileage numbers. As for a contract he's always been relatable from his coaching (miler method) to talking about the Pistons!? And just the simplicity of his training and explaining it with an IG post/tweet.
The company he's signing with will be getting an influencer who also happens to be a world class runner so that would make sense it's a non-traditional. ON is actually really big in Europe and surprisingly Japan. However his good experiences all the way with Reebok, Adidas(now AG owning Salomon,Reebok) suggests they could move him easily to Reebok...