For whatever reason, I was recently recalling my first new pair of running shoes, a brand which in the mid-70's had the numeral "4" stitched on the side instead of a swoosh or stripes, etc. One or two HS teammates also had these brand shoes but the brand quickly faded from sight. Does anyone else remember this style? I cannot recall the name of the brand and would appreciate anyone helping refresh my memory.
Sub 4?
These may have been called "point 4" or "4 point". I remember our old Tiger (Asics) rep, Mike Oliver went to the Far East in the early '70s to manufacture these and sell in the U.S. This was before he was repping Tiger and later Reebok. He was a very innovative guy. Willing to bet these are a pair of Mike's shoes. I remember them being pretty nice. Don't know how they did for sales. Mike eventually did very well repping Reebok!
Sub 4- I had a pair. They had clothing that was still around for a while. The shoes weren't around long. Steve Scott wore the clothing, I remember an ad in a running mag.
old school steve wrote:
These may have been called "point 4" or "4 point". I remember our old Tiger (Asics) rep, Mike Oliver went to the Far East in the early '70s to manufacture these and sell in the U.S. This was before he was repping Tiger and later Reebok. He was a very innovative guy. Willing to bet these are a pair of Mike's shoes. I remember them being pretty nice. Don't know how they did for sales. Mike eventually did very well repping Reebok!
"Point 4" is right!
I was in Junior High and got a pair of these, mid 1970's. They were blue in color. I was part of the 4x1 relay that set the school record in the 85 lbs and under weight class. I'm certain it was the .4 shoes that elevated us to the record book.
Yes, now I remember the period/point before the 4 logo, and yes mine were royal blue with white logo, as I recall. Thanks for supplementing my memory!
The shoe was called " Point Four" indeed ! The designer of the graphics on the shoe was , at the time, a young Bowling Green State university Grad ( draftsman designer)by the name of Emerson Hallenbeck III. His father , Emerson Jr.was an accomplished inventor. I Norman , watched my brother design the size,shape & appearance of the numeral four & decimal point.Me and "Em" and our dad all received a pair
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