Brooks Sports
You've created a new racing flat that is based off of the Vaporfly but how do you market it?
1. Des Linden will never admit that it's better than Nike because she can't admit that she has an advantage.
2. She said she wished that it was not an "arms race" and more about the athletes and less about the shoes.
So I imagine that your R & D department is killing itself to make a better mouse trap and your top athlete is telling the public that it's not as good as your competitor and you are wasting your time.