Presto,
Believe me when I say I'm not shedding a tear for the players because they make so much money that really it ought not be an issue,
BUT...
This time around, what the owners are trying to do is to take away things from the players that they have been granted in previous settlements. What the players need and don't have this time is a representative to clearly do the PR thing for them. Unfortunately, A-Rod's 25 million a year contract is what many focus on. The position of the players union is that if things would stay the same (with the owners not giving or taking away anything that the players currently have) then they would not strike.
Both sides should be willing to give up something though, and if they strike I might not go back to the games (the big 1 or 2 I see every year in person), but it would not be because of the players. It would be because of both sides and because I can't be assured that it won't happen again. Baseball fans live on stats, and shortened seasons ruin stats.
In 1994 when they struck, two huge things were going on. Tony Gwynn was batting .394, and Matt Williams then of the Giants had 43 home runs and was still on pace to break the then season record of 61. That season perhaps cost Matt Williams a shot at the Hall of Fame. Had he hit 60 or more homeruns then and then gotten his career totals to over 400 (he still has a chance for more than 400 home runs, but without the extra added 60 homers plus in one season, I don't think he'll get in) he would probably be a lock, especially since he plays a very good defensive third base.
Those strikes suck.