When I read the article, I was blown away by the vision of Jakob Larsen and his team. Now remember, I'm a big time cynic. When people constantly say, "If only running was marketed better, it would be more popular," I always say, "Stop. Yes it could be marketed better but let's don't fool ourselves."
But as I was reading the article, I got more and more excited and found myself repeatedly saying, "This guy is a freaking genius. He GETS IT. Why doesn't anyone else high up in the sport understand it like he does?"
So read the article . I'll give you my thoughts in the next post.