Every Bruin likes to throw Guerrero under the bus, but it's more complicated than that. Alumni think the school should perform at past levels. Well, the playing field has changed. Edrick went from Stanford to Kentucky for a reason: GPA admissions standards. UCLA has gone from a Kentucky to a Stanford in terms of admissions, and it's not private, so no playing around with admissions or scholarships for blue chip athletes who aren't 4.0 in the classroom.
UCLA is having an identity crisis in general. It used to be The Athletic School in the state, while Cal was The Academic School. Now, both are on equal footing academically, which turns the tables on athletics for UCLA. Truthfully, if you are a California HS athlete with a 4.0+ GPA, you get into Cal, UCLA, and USC...
UCLA for smart kids who are athletic
Cal for smart kids who are OK at athletics and get athletic scholarships for lower performance levels
Stanford for smart kids who are rich
USC for top athletic kids who are rich (or get a full ride), GPA doesn't matter