A friend of mine told me that there's no longer anyone working in Asics running department. How can this happen? Who'll make the shoes?
I guess the head guy left a few weeks ago to take over at Nike. His replacement left this week to another company...and then there was none. What's with that, I thought Asics was doing pretty good. Here's our chance to make shoes the way we want.
asics is a japanese company, the US guys handle local sales and marketing only not product
thats why the shoes are good, they get real running and dont read RW
The shoes are developed in the US in conjunction with Asics in Europe. The concepts are sent to Japan, designed and then produced in a sweatshop in the Far East. If this is true, then this is a huge blow for the company, expecially here in the US, where their business has been growing a great deal the last couple of years.
Shawn Frack was the athlete running promo guy at asics. Although they make great product, they have no athletes except Deena. He was a real tool to deal with. Good story from about two years back how Shawn drops a boat load of money on all of these asics women for a photo shot at Mammoth, hoping to impress himself upon one of these young lasses. I know Stan Mavis, formerely of Pearl Izumi was brought in last year, to work in the running promo/marketing dept, and he is now at Brooks.
I think Mark Mastalair and John Capriotti are at Nike. As classy as Mark is I can not see him dealing with Frack, if this is the person in question who went to Nike.
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