I'd be interested to see the brojos cost/benefit analysis on the auto play.
I assume:
1. autoplay gets them a higher $ for impressions/eyeballs
2. a lot of companies won't let folks install adblocker, and a lot of folks use LRC at work
3. the more users they irritate with auto play, the higher the adblock rate on LRC home computers
4. increase in home adblocker use impacts the brojos via a decrease in revenue for both the click through on static ads, and lower impressions on all ads.
Thus, 1) the rate of pay for impressions on auto play ads must exceed the pay for the combined impressions/click through/commission on purchases for static ads, and 2) there are enough folks using LRC at work and increasing the ad revenue that it makes it worth their while to lose the ad revenue from viewers at home.
This assumption may be faulty though, as based on the number of threads about auto play, home adblocker utilization may be lower than I would estimate, and thus the revenue from home viewers is not substantially impacted.
I agree with the posters who don't mind the static ads. Its true, every now and then I'd see an interesting item or sale on a running product advertised, and I'd click through.... in general, it's a free website that I enjoy reading, so I don't mind the ads displaying and the brojos getting some $.
However, the auto play has just gotten so out of control I had to go the adblocker route. I try to be a good internet citizen and "white list" pages from smaller niche sites that I value and I don't mind seeing some ads for... but with the auto play slows down my computer and just in general completely irritates me, I had to stop it.
Anyway, there's an easy solution for non-work computers - so folks complaining at home need to just fix the problem. That might also cause a fiscal impact that would impact the brojos value proposition.