The Empire lives
uphill run wrote:
No offense to all the haters of Nike and USATF, but is there even one other shoe company willing to invest $20 million over a 5-year span on the sport? Nike is now paying that annually. I don't disagree with calling out how dumb agreeing to something until 2040 is. It's a horrible business move from a long-term perspective, but USATF just tripled there budget from one sponsorship move, got a nice increase from their new 7-year deal with Hershey and have at least two more sponsorship deals coming.
About as dumb as Chicago selling its parking meters...
$500 million is the number being reported.