We have a weird feeling this is happening at 1 pm.
Lets talk about the game changer in the area of shoe company sponsorship.
Mebs deal with Skechers is the most significant deal done in years. Why , he is the face of the brand , featured all over the world in their advertising , he has become synonymous with the brand. Their running shoe launch has been successful with fairly good product. No its not the top shoe at speciality retail but they are selling pairs big time. They have gained technical credibility as a brand though the running product which has helped boost their walking product sales to number 1.
Meb is all over the shoe industry , seen in New York at major industry shoe functions and recognized as a player and personality in the business of shoes.
You might say Bolt has brought Puma awareness , yes he has without question , difference is Puma is just not selling shoes , they are dead in the water.
BTW , Meb is a partner in three running shoe stores in the San Diego area with Bob K.
Can new deals be done and running athletes become the face of a brand ?
Nick will have to move up to mile/1500 to have meaning...