they'd probably get more people buying them if they didn't look so ridiculous to run in. Tone down the colors so it doesn't attract so much attention and do something to make them look like shape-ups. But they probably want other people to notice and ask "what the hell are those things???"
Yes on how ridiculous it would look on, especially on a fast/elite runner and secondly, I would tone down the height of the heel--which looks totally insane. I rather have the wild colors versus the "pump" up heel. Heck, I don't even wear heels that high!