OPC wrote:
Every time a thread like this pops up I'm always amazed by the people that think shoe companies are charities, just throwing money around to random athletes.
They expect the fastest guys to get the biggest contracts. You think that Nike are going to give a big contract to random fast Kenyan #1635? Oh you run 7:55 in the steeple? OK well done but literally only a handful of people know your name.
Pistorious isn't the fastest, Jeremy Lin isn't the best point guard, Tebow isn't the best QB. If Bolt never breaks 10 seconds again he'll still be the highest paid guy in athletics until the day he retires.
These companies are out to make money. Does Manzano generate $100k a year in shoe sales? $50k? $20k? $5k?
not as simple as you put it, although you are essentially right. Nike wants its 'stable' to dominate the US T/F team - for great optics and to stop its competitors. For ex, having NB athletes win a bunch of races helps them and can start a potentially devastating tilt away. Hard to keep the kids on your side...don't give the competition a chance.
In the real world, this means you pay Manzano more than he might bring back in sales, because you don't want to give your competitors a shot.
Also, Nike wants to keep its influence at USATF - hard to do that if you start shedding the best athletes. Pretty soon Adidas starts bidding stuff up on you.
And there is such a thing as corporate culture - Nike, at some level, sees itself as a running company. The top people don't want to lose that attitude - so they might be tempted to spend more on t/f athletes than might be profitable.
Of course there is a limit, and Meb found that limit. Maybe Manzano is pushing too much.