[quote]HRE wrote:
Marty Liquori and Jimmy Carnes started Athletic Attic. Greg Fredericks had the AA franchise in State College for a while. Justin Gubbins started a shop on Long Island, not sure of the name. Steve Hoag had a shop in the Twin Cities.
I was in the running business since 1975. Sold Ron Hill shorts and NB shoes out of my house, then opened a store called Running World, selling out of an old gas station on Grand Ave. in St. Paul, MN. Eventually merged with Garry Bjorklund and Mike Slack and a few others to form GBS Sports. This probably grew too fast to nine stores in the metro Twin Cities area. When the first running boom levelled off in the mid 1980s, we imploded. GBS Sports at its zenith had something like 15 guys working there, or owners, that had run sub 2:25 or faster. Dick Beardsley ( an employee) ran 2:09 at the time, Bjorklund had a 2:10, and I had a 2:11. In addition, we had Mike Slack, a 3:55 miler and nationally ranked 5,000m, and a lot of guys between 2:17 and 2:25 marathons. For several years it provided good incomes for a lot of elite and sub-elites in our area.
In 1985, I started Marathon Sports in Minneapolis with one partner. I ran it by myself from 1995 to 2005, then sold it to my General Manager, John Long. It has continued to prosper, being named one of the top 50 running stores in the country.It was nice to be able to buy from other runners who had clothing businesses like Frank Shorter and Bill Rodgers. The running business was not without its problems (especially in our area with bad winters), but overall was a
great experience. For the most part, it provided a decent living for 30 years. The last few years that I owned it, business was very good and allowed me to retire, knowing that the store was in good hands. A few suggestions, if you want to open a store: start small with adequate capital, locate away from established running stores if possible, promote and be in the store as much as possible. Hire good employees ( not necessarily great runners). It's a lot different today, where being a good runner is not as important. Service, service, service is.
Steve Hoag,aka "old school steve"