Fascinating video. Probably too late for 2012 though!
It was making some sort of bizarre sense until I found out it was an advert.
Which, first of all brought into question the measurements they produced comparing modern athletes to those of the old - and why, British runners suddenly became prone to suffering from these mysterious ‘microfibres.’
Their training regimes are little different to the runners of old.
I’m afraid the regrettable answer is, they simply aren’t as physiologically gifted as the superstars of yesteryear.
Bob has really outdone himself this time..