According to QuantCast:
"[LetsRun.com] reaches approximately 22,318 U.S. monthly uniques. The site is popular among a more affluent, slightly more male than female, more educated, more youthful audience.The typical visitor receives Runners World, wears New Balance, and shops at Finish Line."
Discuss.
Here's the link:
How would they know? I don't allow spyware on my computer.
I'm not sure. I think they are banner click + spyware based. So, as with all such advert/demographics models, the results are biased towards the less savvy, less paranoid, I think.
New Balance? I would've figured everyone wore Asics and hate Prefontaine.
They couldn't have gotten that we read Runner's World from viewing the messages on here, because no one admits to it.
Harrisburg Marathon was the 4th hottest topic at letsrun over their six month study?!?
That blows away all the credibility of their study.
So there ia a very strong statistical base that says I'm a childless 31 yo Asian male who leveraged his Masters degree into a 90 grand a year job.
Neat-o I'm running out to eat raw seaslug and vinegarfermented rice just as soon as I Bluetooth my Blackberries.
... more educated, more youthful ...
There's a contradiction in terms almost as archetypal as "jumbo shrimp."
Conclusion: QuantCast's stats appear to be laconic and prolix, germane and irrelevant.
"Once a Runner" is the #1 keyword. That's pretty good...
And based on the number of popup ads the stats show we all drive a Dodge.
I would have thought it would indicate that the audience frequents the public library for computer usage since no one publicly admits to posting on this site. Don't we all use the computers at the public library so no one can track us down and identify us?
Centrifugal Bumble Puppy wrote:
... more educated, more youthful ...There's a contradiction in terms almost as archetypal as "jumbo shrimp."
Conclusion: QuantCast's stats appear to be laconic and prolix, germane and irrelevant.
That's not a contradiction in terms. It's not even counterintuitive.
Online advertising is getting more and more targeted; you'd be surprised how much information advertisers have to work with.
The following link will show you how a leading ad exchange tracks your use:
apparently the majority of us are asian?
really?
Grad Student wrote:
apparently the majority of us are asian?
really?
Must be Mayerhoff and the ghost living on the forum.
Grad Student wrote:
apparently the majority of us are asian?
really?
No. Look at the demographics tab. It says we're 91% white. We just have a higher percentage of asian visitors than the average internet site.
If the Johnsons shared their Google Analytics data with us, we could have the answer in full.
Interesting that 6% of the site visitor are "addicts" and they generate 62% of the site visits. And the average user visits 11.95 times per month.
yes yes now I see.
Is this sort data normally presented as normalized to the average internet site? Seems like a weird way of showing data.