Lance Armstrong braking the Champions Tape was done to help the BAA promote its next Big thing!
Starting in 2009, The BAA will be selling a new package to all runners.
For an additional $100 fee, you too can run through the finish line tape too and have your photo taken winning the Boston Marathon.
The BAA is going to have several dozen (look alike) officials on hand at the finish line and when the runners wearing the special (Winner) bibs approach the finish line, they will be directed through one of the tapes.
But wait there's more...
For just $50 more, you will also be presented with a genuine Laural Wreath!