The WSJ's Rachel Bachman has written a piece on the latest super shoe developments. She focuses on the quest to have a sub-4 ounce shoe.
Adidas' new shoe - the Adidas Adizero Adios Pro Evo 3 - that Sawe will debut in London is less than 4 ounces, but she also writes about other things like how On's doesn't have shoe laces.
Bachman wrote:
The most striking example is a shoe just approved for competition. The Adidas Adizero Adios Pro Evo 3 is as big as ever. But it weighs just 3.4 ounces for a men’s size 9. That’s less than half the weight of an average running shoe. It’s lighter than a newborn kitten. And even though the shoe won’t be available to the public until later this month, it’s already perplexing the few people who have seen it.
“When you give them the box, they think it’s a joke,” said Patrick Nava, general manager of Adidas running. “They think the box is empty.”
Read the article here:
https://www.wsj.com/sports/super-shoes-marathons-b8856b87?st=1HpUQF&reflink=desktopwebshare_permalink
Shoe experts, how big of a deal is weight? She notes that Nike's weighs over 6 ounces but it didn't stop Kiplimo from breaking the WR in the half.