USATF releases it's 2024 financials - Record revenue ($44.5 million) , but still lost $1 million+ on year

Terrible. Only $44M when IOC is $2BILLION per year ($8 BILLION for 21-24)

Fallout from Mike Reilly and Track Town USA disaster of World Champs 2022. USATF is still in trouble. Only Max and Lloyd his Marine bodyguard is paid. The rest are rich unpaid volunteer grandkids from Nike. Everyone else was fired in rounds since the 2022 Eugene flop.

Does their deal with Nike include other shoe companies not sponsoring them?

I'd like to see companies like NB, Brooks, ASICS, Hoka step up.

USA has a population approximately 13 times bigger than Australia.

The last 2 years Athletics Australia has had annual revenue of
AUD 21,996,519 and AUD 20,113,165, or approximately USD 13m

Based on the domestic audience being 13 times bigger, and the international exposure of team USATF being so much bigger than AA with their performance at global championships, USATF should probably be turning over more than 3 times the revenue that AA does. I wonder how Jane Flemming's salary compares to Max Siegel?

abc tv 7 losangeles wrote stevens sports act 1978 that created USATF, swim, gym, etc.

Yes, the deal is category-exclusive.

Isn't 11 Million of that from the Australian government though?

The focus for the future is LA28 and the gigantic post-2028 expansion in So Cal. Those firms are spending Hundreds of $Billions in Cali.

The fuel for Max's private jet is expensive.

That's the difference of Max Siegel's salary last year. At least it's down to a little over a million and not around 10% of the annual revenue like it was a few years ago.

Still pretty crazy that most starting NFL QBs get paid more than the entire USATF revenue.

I saw Citius posted (but has since deleted) a graphic about record-breaking revenue for USATF. My immediate reaction was: What about expenses?

Same Same. Nike grandkids are Cit, TTUSA, UO, USATF woking for zero pay.

So what are they spending (wasting?) the money on? $44.5M is a lot of GREEN!

USA Swimming had a similar revenue level ($46.7M), but had $3.6M surplus.

Hollywood and Congress fomalized USOC and specific sports in 78 as caretakers of amatuer feeder clubs to the USA oly team. Since then Hollywood NFL, MLB, NBA and Europe Futbol have raised expectations to an unrealistic frenzy. USOC etc. was never designed as a profit venture. Rather it still today 100% totally, as intended, a fraternal, charity, non-profit, kids sports organization.

How Max still has a job is mind blowing! He's an awful leader and businessman. Anyone who works in partnerships, marketing, and communications should be fired. USATF is such a joke. It should be the powerhouse in the Olympic movement, making money and doing good, yet they continually fail at everything they do. Without the Nike money, the org would be dead.

Unfair. USATF is a not a pro league and Max is not a CEO in a traditional corporation. He has to take care of Age Group, Para, Masters, deaf, blind, disabled, etc. It takes a BIG heart to do all that. It's hard to find a leader like Max that will do that day and night.

Agreed, except that because of the Nike money they are on life support. That ridiculous, no-bid contract Max “negotiated” with Nike absolutely limits USATF’s ability to make money like it could. The contract benefited Nike first and foremost and then Max. The benefit to USATF was hardly a concern.