Kenyan marathoner Paul Metheka buys a pair of shoes from a vendor at an expo. Runs in them. Wins the race. Then is disqualified as the shoes aren't on the WA approved shoe list (The shoe company did pay him the winners prize money)
Kenyan marathoner Paul Metheka buys a pair of shoes from a vendor at an expo. Runs in them. Wins the race. Then is disqualified as the shoes aren't on the WA approved shoe list (The shoe company did pay him the winners prize money)
Did that happen.... or did a shoe brand nobody has heard of found a way to get some publicity for $1000?
Thanks to that article we now all know The Voltra JET is a lightweight, carbon-plated racing shoe designed for speed and performance. It weighs just 209 grams and features a full-length carbon plate embedded in Pebax foam. The shoe is available online only, but reviewers say it compares to other top marathon models on the market.
From a publication whose search feature sows they have never mentioned them before.
Did that happen.... or did a shoe brand nobody has heard of found a way to get some publicity for $1000?
Thanks to that article we now all know The Voltra JET is a lightweight, carbon-plated racing shoe designed for speed and performance. It weighs just 209 grams and features a full-length carbon plate embedded in Pebax foam. The shoe is available online only, but reviewers say it compares to other top marathon models on the market.
From a publication whose search feature sows they have never mentioned them before.
Smart guerilla marketing. And due to the high cost of the latest versions of my current fav shoes (Saucony Endorphin Speed or Pro) I would seriously consider buying a pair if available online at the right price.
Did that happen.... or did a shoe brand nobody has heard of found a way to get some publicity for $1000?
Thanks to that article we now all know The Voltra JET is a lightweight, carbon-plated racing shoe designed for speed and performance. It weighs just 209 grams and features a full-length carbon plate embedded in Pebax foam. The shoe is available online only, but reviewers say it compares to other top marathon models on the market.
From a publication whose search feature sows they have never mentioned them before.
I had the same exact thought as this
Here is a 2:20 marathoner who just sees a vendor at an expo and says "Hey, you know what? I think I'll wear these tomorrow?"
Uh huh, right.
His mentality was "Forget the hundreds of miles I've run in X shoe, I'll just run in this pair on race day when I'm trying to win some money."
Uh huh, right.
Don't get me wrong, I've seen some stuff...like a trail 50k where a guy got in at like 11pm the night before and realized he forgot his running shoes and literally ran the entire race in dress loafers.
The fact that this marathoner, if he realized he forgot his race shoes, had enough time to go to the expo and presumably skipped over other vendors selling shoes (let alone a running store in the area) and just saw this random vendor and went with them and it's a new brand...all highly suspect that he wasn't on some level sponsored by them or paid by them to run in their shoes and this is all marketing ruse.
Did that happen.... or did a shoe brand nobody has heard of found a way to get some publicity for $1000?
Thanks to that article we now all know The Voltra JET is a lightweight, carbon-plated racing shoe designed for speed and performance. It weighs just 209 grams and features a full-length carbon plate embedded in Pebax foam. The shoe is available online only, but reviewers say it compares to other top marathon models on the market.
From a publication whose search feature sows they have never mentioned them before.
I had the same exact thought as this
Here is a 2:20 marathoner who just sees a vendor at an expo and says "Hey, you know what? I think I'll wear these tomorrow?"
Uh huh, right.
His mentality was "Forget the hundreds of miles I've run in X shoe, I'll just run in this pair on race day when I'm trying to win some money."
Uh huh, right.
Don't get me wrong, I've seen some stuff...like a trail 50k where a guy got in at like 11pm the night before and realized he forgot his running shoes and literally ran the entire race in dress loafers.
The fact that this marathoner, if he realized he forgot his race shoes, had enough time to go to the expo and presumably skipped over other vendors selling shoes (let alone a running store in the area) and just saw this random vendor and went with them and it's a new brand...all highly suspect that he wasn't on some level sponsored by them or paid by them to run in their shoes and this is all marketing ruse.
Jake Riley qualified for the olympics in alphaflys gifted to him by Nike 2 days before the race and that he hadn’t run on before that.
Though it is probably more sensible to trust the new Nike race shoes which the reigning OT champion is also wearing than some random online only brand.
Imagine being in 2010 and finding out a runner was disqualified for the shoes they were wearing. Such is the abysmal state of modern day running. Bouncy shoes have ruined the sport. Be sure to check your “stack height” folks.
Think how much more prize money he could have won by wearing a real super shoe and placing higher as a result. That shoe company owes him more than $1,000 to compensate him for his losses he suffered for wearing their shoes.
Jake Riley qualified for the olympics in alphaflys gifted to him by Nike 2 days before the race and that he hadn’t run on before that.
Though it is probably more sensible to trust the new Nike race shoes which the reigning OT champion is also wearing than some random online only brand.
Ryan Ford ran his 2:08 at Boston this year in a pair of the new Puma supershoes that he got the day before.
Jake Riley wasn't the only one at the 2020 Trials wearing Alphaflys for the first time. Nike famously gave out several hundred free pairs on OT weekend to any Trials qualifier who wanted a pair. Trials runners could just stop by a room full of shoes and get a pair their size. Many runners who were contractually supposed to wear other brands spray-painted their brand new Alphaflys to not promote Nike.
Kenyan marathoner Paul Metheka buys a pair of shoes from a vendor at an expo. Runs in them. Wins the race. Then is disqualified as the shoes aren't on the WA approved shoe list (The shoe company did pay him the winners prize money)
I didn't buy my latest Vaporfly shoes the day of the marathon, first I went in two runs in them totaling 15 miles. Then I ran a marathon in them and right shoe/right side sole protector was flappin in the breeze, about to fall off after 22 miles.
Same thing the last two pairs! Under 50 miles, the bottom piece of the sole separates. These thing cost over 200 bucks. I weigh 148 lbs. I'd figure the shoes should at least last a marathon, with a few miles prior to break in. Yeah I'm a bit off subject, but it's still worth a mention. Guess I better move on to a different brand.
