October 13, 2025
SGB Update
On Holdings was hit by a class action lawsuit filed in the U.S. District Court in Oregon, alleging the Swiss-based firm’s shoes contain “a noisy and embarrassing squeak” not covered by the company’s warranty.
“No reasonable customer would purchase shoes as highly priced as Defendant’s—or paid as much for them as they did—if they needed to make DIY alterations to make the products wearable, or cease wearing them completely due to the squeaky noise defect,” the lawsuit said.
On CloudTec’s technology platform features hexagonal or, in some cases, octagonal or oval holes in the sole. The lawsuit’s plaintiffs allege that the sneakers create so much noise that the shoes are unwearable without “significant DIY modifications.”
In court documents,one plaintiff, Louis Bologna, alleged that he wore a pair of the shoes for three months before he noticed “a squeaking with every step that he has been unable to stop.” Bologna now doesn’t wear the shoes due to embarrassment and annoyance and charged he would not have paid as much as he did for the shoes if he’s known about the “immense squeaking.”
Another plaintiff, Patricia Ramirez ,noticed the squeaking after wearing the shoes only three times, and said she is also now unable to wear them. She also called the premium paid for the shoes.
Court documents further pointed to several Reddit threads calling out the issue, as well as TikTok videos and webpages dedicated to DIY solutions intended to help customers stop the squeak. he lawsuit cites multiple online reviews and comments from customers claiming they contacted the company about the issue and were told it does not fall under their warranty.
On said it doesn’t comment on ongoing legal matters.
