This column by Jonathan Liew is an interesting read for sure. I just made it QOD.
Some of the most interesting quotes:
Jonathan Liew wrote:
Grand Slam Track made perfect sense in PDF format. Take a well-liked but struggling sport. Shear off all the extraneous matter: the discus, the funny walks, "the triple jumps, the relays. Repackage and resell it to a new audience. And in condensing the entire sport of athletics down to its purest essence – running – Johnson reckoned he could unlock the fresh revenue streams and casual fans that would turn his enterprise into what he described as “the Formula One of athlete racing...
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But Grand Slam Track’s biggest selling point was also its biggest blind spot. There is a reason digital radios often styled to look like retro analogue radios, why ebooks try to recreate the sensation of turning a page, why Christmas crackers consist of a colourful cardboard wrapper and not just a single exploding stick. Sometimes substance matters less than the texture and feel. The consumer experience must be sensory, or it is nothing.
Field events may appear a superfluity, but without them the whole product falls apart. The essential appeal of elite athletics lies in its sprawling, village-fete ambience. The bits between the bits. The bits brushing up against other bits. The bits that can often be safely ignored, right until the moment they can’t. Mondo Duplantis going for another world record. Nafi Thiam’s and Katarina Johnson-Thompson’s epic duels in the heptathlon.
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Of course athletics remains a sport ripe for disruption and innovation, and while Johnson’s wheeze may have failed others will not stop trying. Alexis Ohanian’s female-only Athlos will stage its second event in New York in October. World Athletics has devised its own Ultimate Championship, to be held for the first time in Budapest in September next year. But for all the lavish prize money on offer, none of this really addresses the core issue: who is really asking for any of this? Who, other than athletes, is furiously demanding more athletics?
