If I were drawing up a plan, would I have people get interested in running? Yes.
Would I have them get interested in running in ways that are different from what I commonly see? Yes.
if lots of people are not following my preferred path, does it follow that the outcome is bad? Not necessarily.
are you right about there being problems with races getting pricey? Sure.
Since participation in races wasn’t the be-all, end-all for me anyway, I can go off and run by myself and keep trying to enjoy the sport/activity/lifestyle in my own way. That was never likely to change much.
And if other people are deriving joy from something that is basically good for them, count me in as a supporter.