Great read and an interesting take on how the sport can be grown beyond just the Olympics. It is a shame that indoors continues to be seen as a sideshow to outdoors, but he has a point that it doesn't have to always be that way.
I'm not convinced that road running, especially in its current form, is inherently any more exciting than indoor track or even XC. It's just a matter of the sport itself and the athletes themselves choosing to give it importance.
I hope that Jake manages to be a contender somehow this year, he's just very a likeable athlete and easy to root for all around.