Pretty good explanation. Of course, she can't talk about her contract but everything else was fair game. She discussed prize money, travel, accommodations (interesting: USATF retroactively covers $2,000 for travel expenses if you place in the top-8 at the Trials), and other things. I think she did a good job detailing how much a runner of her caliber makes.
If you want to know more about how much pro runners make, read this article we wrote from 2018:
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not in the 1% wrote:
Pretty good explanation. Of course, she can't talk about her contract but everything else was fair game. She discussed prize money, travel, accommodations (interesting: USATF retroactively covers $2,000 for travel expenses if you place in the top-8 at the Trials), and other things. I think she did a good job detailing how much a runner of her caliber makes.
Please post her income, I don't have time to watch the whole video right now.
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This reminds me when Letsrun went into a deep dive on how much pro runners make a few years back. They made it a headline article on the site, and then basically just guessed their contracts about as well as any other poster here.
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$8,743.29 in prize money for her against $7,500 in expenses. She didn't mention her YouTube AdSense figured, her NNormal contract or her other YouTube sponsorships (Coros, ELMNT). My guess is those are all about $20k each and that she is making $80k, and more or less the same for the Local Legend, AKA Spencer Brown, so $160k between the two of them. It's enough to survive but not really enough to thrive. What will be really interesting to me is what happens is 10 years or 15 years when Spencer gets tired of crushing Park Runs and Allie is on the backend of her running career. I guess coaching might be an option. Or do running influencers like that go in new directions and start new careers.
It's kind of the opposite of Kofuzi and Thomas from Believe in the Run, who found a way to make their hobby their living and left other careers in their 40s to be running influencers. It'll be interesting to see how it plays out.
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ShoeTubersHaveNoEthics wrote:
$8,743.29 in prize money for her against $7,500 in expenses. She didn't mention her YouTube AdSense figured, her NNormal contract or her other YouTube sponsorships (Coros, ELMNT). My guess is those are all about $20k each and that she is making $80k, and more or less the same for the Local Legend, AKA Spencer Brown, so $160k between the two of them. It's enough to survive but not really enough to thrive. What will be really interesting to me is what happens is 10 years or 15 years when Spencer gets tired of crushing Park Runs and Allie is on the backend of her running career. I guess coaching might be an option. Or do running influencers like that go in new directions and start new careers.
It's kind of the opposite of Kofuzi and Thomas from Believe in the Run, who found a way to make their hobby their living and left other careers in their 40s to be running influencers. It'll be interesting to see how it plays out.
Something tells me Special Brown is not making $80k off his videos and no contract and no day job.
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$100K for the two of them combined. And they aren't saving anything.
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Low Mileage Runner wrote:
ShoeTubersHaveNoEthics wrote:
$8,743.29 in prize money for her against $7,500 in expenses. She didn't mention her YouTube AdSense figured, her NNormal contract or her other YouTube sponsorships (Coros, ELMNT). My guess is those are all about $20k each and that she is making $80k, and more or less the same for the Local Legend, AKA Spencer Brown, so $160k between the two of them. It's enough to survive but not really enough to thrive. What will be really interesting to me is what happens is 10 years or 15 years when Spencer gets tired of crushing Park Runs and Allie is on the backend of her running career. I guess coaching might be an option. Or do running influencers like that go in new directions and start new careers.
It's kind of the opposite of Kofuzi and Thomas from Believe in the Run, who found a way to make their hobby their living and left other careers in their 40s to be running influencers. It'll be interesting to see how it plays out.
Something tells me Special Brown is not making $80k off his videos and no contract and no day job.
118k subscribers with an average viewership of 30k or so, and some videos well into the six figures. Between the AdSense and the paid plugs embedded in the video, he's probably earning $1,500-$3,000 per video.
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ShoeTubersHaveNoEthics wrote:
). My guess is those are all about $20k each and that she is making $80k, and more or less the same for the Local Legend, AKA Spencer Brown, so $160k between the two of them. It's enough to survive but not really enough to thrive.
No, they make 80k a year and RUN for a living. It's a sweet setup and we all know it. Some are just jealous.
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curious if her sponsor gives her health insurance or if she has to pay that out of her own pocket. not many running groups cover anything outside run-related injuries.
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If you want to know more about how much pro runners make, read this article we wrote from 2018:
This post was edited by rojo 10 hours after it was posted.14116 -
LetsRun.com wrote:
If you want to learn more about pro runners' salaries, check out this article we wrote from 2018:Broken link. Sends us to a 404 error.
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TC or GTFO
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ShoeTubersHaveNoEthics wrote:
$8,743.29 in prize money for her against $7,500 in expenses. She didn't mention her YouTube AdSense figured, her NNormal contract or her other YouTube sponsorships (Coros, ELMNT). My guess is those are all about $20k each and that she is making $80k, and more or less the same for the Local Legend, AKA Spencer Brown, so $160k between the two of them. It's enough to survive but not really enough to thrive. What will be really interesting to me is what happens is 10 years or 15 years when Spencer gets tired of crushing Park Runs and Allie is on the backend of her running career. I guess coaching might be an option. Or do running influencers like that go in new directions and start new careers.
It's kind of the opposite of Kofuzi and Thomas from Believe in the Run, who found a way to make their hobby their living and left other careers in their 40s to be running influencers. It'll be interesting to see how it plays out.
Probably not as much as Trail-hiker ultramarathon runner Tara Dower makes now:
"$100,00 to $250,000 per year" ..say what!
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ShoeTubersHaveNoEthics wrote:
$8,743.29 in prize money for her against $7,500 in expenses. She didn't mention her YouTube AdSense figured, her NNormal contract or her other YouTube sponsorships (Coros, ELMNT). My guess is those are all about $20k each and that she is making $80k, and more or less the same for the Local Legend, AKA Spencer Brown, so $160k between the two of them. It's enough to survive but not really enough to thrive. What will be really interesting to me is what happens is 10 years or 15 years when Spencer gets tired of crushing Park Runs and Allie is on the backend of her running career. I guess coaching might be an option. Or do running influencers like that go in new directions and start new careers.
It's kind of the opposite of Kofuzi and Thomas from Believe in the Run, who found a way to make their hobby their living and left other careers in their 40s to be running influencers. It'll be interesting to see how it plays out.
10-15 years, your way to optimistic. try 5 years, if her body holds out.
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ShoeTubersHaveNoEthics wrote:
Low Mileage Runner wrote:
Something tells me Special Brown is not making $80k off his videos and no contract and no day job.
118k subscribers with an average viewership of 30k or so, and some videos well into the six figures. Between the AdSense and the paid plugs embedded in the video, he's probably earning $1,500-$3,000 per video.
Where are you getting $1,500 to $3,000 a video from?
A different subject matter, which means different advertisers etc, but I saw a video by The MacTester who says he got 1,000,000 views for a video about electric cars and made $8,000.
I'm sure in 2023 Kofuzi said he made $50k from YouTube videos and similar amount for Chase The Summit.
How much are Coros etc paying for a plug?
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Kofuzi will take them both under his wing and they'll influence together making bank.
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RunnerRunner425 wrote:
ShoeTubersHaveNoEthics wrote:
118k subscribers with an average viewership of 30k or so, and some videos well into the six figures. Between the AdSense and the paid plugs embedded in the video, he's probably earning $1,500-$3,000 per video.
Where are you getting $1,500 to $3,000 a video from?
A different subject matter, which means different advertisers etc, but I saw a video by The MacTester who says he got 1,000,000 views for a video about electric cars and made $8,000.
I'm sure in 2023 Kofuzi said he made $50k from YouTube videos and similar amount for Chase The Summit.
How much are Coros etc paying for a plug?
I'm guessing it's around $1,000-$2,000 for a single plug and less per plug if you sign a multi plug deal. Some of the plugs are actually affiliate deals where the YouTuber gets a commission (usually 5-10%) of sales generated by the link in the description. I think Seth DeMoor made a small fortune off selling shoes at Running Warehouse. So the element deal might be say $50 a video but it has a link. Let's say 1% of 50,000 viewers decide to buy ELMNT. .01*50,000=500 ELMNT packets sold. 500*$45 a packet=$2,250 in commissions. But because ELMNT sells their salty drinks on subscription, it doesn't even necessarily have to be that way. Let's say that over the course of viewing their videos, a thousand people have decided to stay salty with their friends and used their link to sign up with ELMNT, at a 10% Commission, that's $3,900 from the hydration company, $1,850 a month if it's 5%. When you add up $1,800 here, $900 here, $2,500 there, you can start to make a solid living off being an influencer.
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not in the 1% wrote:
Pretty good explanation. Of course, she can't talk about her contract but everything else was fair game. She discussed prize money, travel, accommodations (interesting: USATF retroactively covers $2,000 for travel expenses if you place in the top-8 at the Trials), and other things. I think she did a good job detailing how much a runner of her caliber makes.
It's just so varied. I really only know the specifics of one contract, but I'm surprised at how much this person makes for their ability.
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She is 27. She will never be in the mix again.
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nysouthrunner wrote:
ShoeTubersHaveNoEthics wrote:
). My guess is those are all about $20k each and that she is making $80k, and more or less the same for the Local Legend, AKA Spencer Brown, so $160k between the two of them. It's enough to survive but not really enough to thrive.
No, they make 80k a year and RUN for a living. It's a sweet setup and we all know it. Some are just jealous.
I would was jealous of people like them back when I was their age... Working while these guys were making a living running.
But now that I'm not their age anymore... I'm glad I was just jealous back then.... as opposed to actually trying to make a living off of a lower tier pro running career.
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