I am in the PNW, so I have the good fortune of knowing some excellent Nike people... One of them mentioned to me (about the Ultratrail), "It is not a 'supershoe' if the shoe isn't light."
So before you can make any call on this new shoe, you need to give me its weight compared to the VaporFly Next %.
But it seems as if Nike is not trying to come up with a real (cheap) option for people who want a real supershoe. It also doesn't have much stack height, so I don't know how the plate is supposed to flex very much (flex is limited by the size of the stack).
Anyway, it is described this way in the article:
Nike’s Rival Fly series — a hybrid line that falls in-between an everyday trainer and PR-chasing racer.
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Yes, Ruxton, we know, for the millionth time, that you are in the PNW. You can stop telilng us this. Congratulations on living in a stupidly beautiful area of the country.
Plot twist - all the "carbon fiber plate super shoes" don't really have true CF plates in them either, they have nylon plates (PA12) with carbon fiber content (basically powder) in them to make them light and stiff. The difference here? I would guess they use a much lower grade Polyamide plate and either stiffen it with glass fiber (much cheaper than carbon) or don't even bother with it.
As we all know by now thanks to countless articles available online, the plates really don't provide the bulk of the performance benefit in these shoes - their primary function in the high end SS is to make the high stack heights of the very compliant foams feasible in a midsole and also to provide some help in center of gravity guidance (thanks to the rocker shape) but this is most seen with really elite runners that spend more percentage of their time on the FF compared to the average runner.
Nike has done a good job here. Their strength in the past was always leveraging the performance benefits of their higher end shoes in lower price points - basically vertical tier scaling tech. For some reason they forgot about this with the Alpha/Vaporfly models. Even the fact they kept the word "fly" in the naming is covertly important when it comes to consumer psyche.
Brands are always looking to win at the $100 threshold pricepoint. You'll see this ultimately priced in double digits in some bigger accounts which is great perceived value. Upper looks good they kept it simple and didn't try and be clever with classic mistake like no padding in the heel and tongue and overall the aesthetic/design language has some nice intuitive cues. I think it looks to be great value at $100.
This post was edited 26 seconds after it was posted.