Jakob's new tactic this season: Emphasise the amount he races as more than others.
Why? He knows there's a good chance he gets beat when it really matters in the 1500m. Having the fall back of racing more than his rivals (predominantly Kerr) is a way to "one-up" them and almost take the high ground. That's why he's did pretty much all of the DL mile/1500 races, Copenhagen half, etc. He can portray himself as a guardian of the sport whilst painting the people who can beat him in a bad light.