Rich Kenah: The US Olympic Marathon Trials are the most valuable commercial asset that the USOPC has besides the Olympics

Erin Strout has written a nice feature on the US Olympic Marathon Trails for Outside:

run.outsideonline.com

The U.S. Olympic Trials Marathon at a Crossroads: Can the Beloved Event Survive?

Brian Metzler

Can the U.S. Olympic Trials Marathon Survive?

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Check out this quote from Atlanta Track Club head Rich Kenah:

“The consensus is that this is an event that is more than worthy of the time and attention of the sport’s leaders to figure out how to make it a sustainable asset forevermore. I don’t think it’s hyperbole to say that the Olympic Trials Marathon is the most valuable commercial asset that the USOPC, USA. Track & Field, and NBC have outside of the seventeen days of the Games.”

1) Do you agree the Trials are that valuable?

2) Are you worried about their future?