Buying ON is supporting Olivier Bernhard, Dathan Ritzenhein and Craig Mottram. Ruminate on that.
I had an old pair of On that I wore as street shoes subbing in a high school in NY State.
The kids were talking about how cool they were and that if you go to Florida everyone is wearing them.
They're marketing them right and if they so choose to include their runners you might see them becoming more popular.
One thing I've noticed as I age: Older women, tennis moms, hobby jogger moms, often like in shape, intelligent men over the stereotypical football player type in real life.
Women nearing and/or past breeding age prefer providers rather than genetics, as they no longer need the genetics for babies, what a shocking discovery. Have you also noticed as you've gotten older that water is wet?
Admittedly I don't know enough about Bernhard, assuming you're referring to Ritz for L-carnitine or Dr. Brown and whatever else, but what did Mottram ever do?
They make some good shoes. I was skeptical but have come to like them. I have the Cloudmonster and the Cloudflow in my rotation. Truth be told, most Nikes are purchased for fashion and casual wear. On is enjoying the ride without trying to pigeonhole itself. Ultimately, that's a smart move.
About a year ago I said something similar in another thread and compared them to Hoka's initial rise. At first, it wasn't "serious" runners wearing them and a lot of people turned their noses up. The soccer moms and plodding dads adopted them first, then they started being taken more seriously.
On is/was the same. A few years ago only a few stores even carried them, but they hit their soccer mom and fancy dad target pretty well. More stores are carrying them. It'll be interesting to see if they fully achieve what Hoka did.
Your figurative use of hobby joggers and burritos are asinine but as a Savage I digest. JK
The LRC main page has informed me that On is a running hoe. Never thought of On being a running hoe, but I guess it is...
These were firmly 'work' shoes for professionals in Europe before the pandemic. Every hygenist/ nurse/ teacher / weekend city tourist had a pair.
Comfy for standing/walking all day, simple decent stylish colourways. Their early models were better for walking than running imho, but they have really improved a lot on the running side.
They still maintain popular models in restrained colours for the masses of course, that's their bread and butter.
Two pairs of Ons. One for running (cloud monster) and one as a street shoe. Street shoes have started to fall apart after not much time. Running shoes are great.
Name the first On sponsored American female runner?
Knowing the history of the owner, I'd guess Shelby Burrito?
I don’t think they’ll stand for this libel. LRC better lawyer up.
who do you think buys running shoes? get a clue. it's not runners. do you really think that sponsoring runners sells running shoes in a quantitative significant way for these companies. absolutely not, they would be broke. sponsoring runners is one thing for these companies. charity.
These shoes have been popular for nearly a decade now. I worked at a running store in 2014 and it was our #1 seller by far. For all I know they’re great running shoes but they sure are hideous looking.
It's not charity, it's ego. The owner can buy and enslave anyone he chooses
They are not good running shoes. Once they start releasing the shoes that their pros wear, then maybe, but it seems like they're obligated to stick with the K-Swiss tubes "technology". These have always been status shoes for tech/finance bros and Pilates moms. They're the Patagonia fleece vest of shoes.
It is a form of charity. You see these runners crying all the time: "oh I run so good but I am not sponsored so I need to work and train full time" or any other form of whining. So the shoe companies throw them a bone and sponsor a few of them, just like charity. Running shoes is a side hustle for shoe companies nowadays.