Have to pump the hype cycle now. Valencia is getting bigger, and the existing majors are nothing more than a marketing event to supplement the elites. ROI potential here is massive for all involved.
Break the 2hr mark just on the tail end of the WR. Pump it as much as possible. Allows hype for the Olympics without having to wait until 2025 for the next attempt. Valencia gets a more important spot on the map for the hobby joggers. Nike, if played right, could own this instead of Abbott.
Many were wondering why Nike was so silent. This is the moment of the transition.
Have to pump the hype cycle now. Valencia is getting bigger, and the existing majors are nothing more than a marketing event to supplement the elites. ROI potential here is massive for all involved.
Break the 2hr mark just on the tail end of the WR. Pump it as much as possible. Allows hype for the Olympics without having to wait until 2025 for the next attempt. Valencia gets a more important spot on the map for the hobby joggers. Nike, if played right, could own this instead of Abbott.
Many were wondering why Nike was so silent. This is the moment of the transition.
Other Options:
1: Announcing Sub-2 Marathon Attempt/Spring Marathon Plans 2: Announcing He's Been Offered a Spot on Team Kenya for Paris 3: AOY Win 4: Official Shoe Release
I doubt he is running Valencia, although not impossible. The photo was taken in Valencia. He probably is announcing his next race or his selection to Paris 2024 team
Have to pump the hype cycle now. Valencia is getting bigger, and the existing majors are nothing more than a marketing event to supplement the elites. ROI potential here is massive for all involved.
Break the 2hr mark just on the tail end of the WR. Pump it as much as possible. Allows hype for the Olympics without having to wait until 2025 for the next attempt. Valencia gets a more important spot on the map for the hobby joggers. Nike, if played right, could own this instead of Abbott.
Many were wondering why Nike was so silent. This is the moment of the transition.
The existing majors are a marketing event to supplement the elites? Not even remotely close. The existing majors are a marketing event to make the race directors money.
Okay it does seem to me he is really going to run Valencia. Come on it's only 2 months removed from Chicago. He would have rested some of October and resumed training in the final week of October and would have at least 5-6 weeks buildup? It's a little short but he may just be going for the win, and not the WR duh!
He would win the Valencia Marathon easily in 2:03 or 2:04 like a slow jog and not be interested in running under 2:00!
This post was edited 29 seconds after it was posted.
Okay it does seem to me he is really going to run Valencia. Come on it's only 2 months removed from Chicago. He would have rested some of October and resumed training in the final week of October and would have at least 5-6 weeks buildup? It's a little short but he may just be going for the win, and not the WR duh!
He would win the Valencia Marathon easily in 2:03 or 2:04 like a slow jog and not be interested in running under 2:00!
What’s the upside? So far he’s been invincible and Valencia has very strong competition in athletes who will have full, healthy buildups.
He can look to run 3 marathons next year (Tokyo/London, Olympics, Valencia). This year running Chicago is not a good setup to run Valencia.
Have to pump the hype cycle now. Valencia is getting bigger, and the existing majors are nothing more than a marketing event to supplement the elites. ROI potential here is massive for all involved.
Break the 2hr mark just on the tail end of the WR. Pump it as much as possible. Allows hype for the Olympics without having to wait until 2025 for the next attempt. Valencia gets a more important spot on the map for the hobby joggers. Nike, if played right, could own this instead of Abbott.
Many were wondering why Nike was so silent. This is the moment of the transition.
The existing majors are a marketing event to supplement the elites? Not even remotely close. The existing majors are a marketing event to make the race directors money.
Valencia having full healthy buildups is nothing compared to 2:00:35 or faster. The next guy is running 2:03 and 2:04. He doesn't need to close in 59:45 nor go out in 1:01:10. It will be far slower splits and he will still win as he can close the fastest. He gets a big payday for it too. He also says he has no interest in sub 2.
Valencia having full healthy buildups is nothing compared to 2:00:35 or faster. The next guy is running 2:03 and 2:04. He doesn't need to close in 59:45 nor go out in 1:01:10. It will be far slower splits and he will still win as he can close the fastest. He gets a big payday for it too. He also says he has no interest in sub 2.
You are discounting the non-negligible chance that Valencia could be won in 2:01-2:02. There is a 57:3x HM’er and 26:0x 10K runner in the field in their first ever flat marathons. There is also Mutiso who may be able to drop to 2:02:xx
This post was edited 1 minute after it was posted.
It's even rarer for debutants in the marathon to run WR type races. It's unlikely those debutants give Kelvin a run for his money. Most likely, those debutants will be keying off Kelvin and waiting for him to make a move. Of course there is a chance the debutants go crazy and start out at 58:xx HM split but I think that's also unlikely.
It's even rarer for debutants in the marathon to run WR type races. It's unlikely those debutants give Kelvin a run for his money. Most likely, those debutants will be keying off Kelvin and waiting for him to make a move. Of course there is a chance the debutants go crazy and start out at 58:xx HM split but I think that's also unlikely.
On an abbreviated buildup my point is he could be vulnerable and go out in 61-61:30. Doing that he could get beat.
Why "tease it" and not just announce it if you are indeed running it?
He's not exactly Messi or Ronaldo or LeBron. He doesn't have literally 100 million+ followers on social media where people literally will flock to wherever they go and buy his clubs jerseys/tickets/etc.
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