Not anytime soon, but maybe in the future. Some good things going for Strava:
* Pretty much the only recognizable social media sporting platform. I'm sure there's others, but I've never heard of them. Even my non-running friends have heard of it.
* A subpoint of above, since it's pretty much the only one, it has the lion's share of users. First in the market and name recognition and all that.
*Its free features are more than enough for most users so it will continue to beat out other paid apps in terms of user adoption.
* They have a large userbase.
Some bad things going for Strava:
* Like almost every other tech company, they way overhired during the mini tech boom that happened recently. I know they had a huge spike in premium subscriptions during early to mid pandemic, so they tried to adjust staffing accordingly and seemingly way overshot their projections. The product isn't really that large and doesn't require that many people. I know there's more than the mobile apps. There's the marketing site to maintain, the social media presence, and what's that other things, Strava Metro? Still seemed overstaffed.
* No one really wants to pay for premium or pro or whatever. I can't tell you numbers because I don't have them, but it's hard to imagine Strava Pro subscriptions are really increasing relative to free subscriptions. It's even harder to imagine a set of new features that would make me, and a lot of other people, want to pay to use the app.
I think something either changes there or eventually, perhaps in years, they'll have to figure out what they're going to do with that userbase. My barely researched opinion is that they have users, momentum, and presence, but no totally viable way forward for long term growth. It's what many social media platforms have been dealing with, asking themselves, "How do we turn these users into profit?". See Twitter as sort of an example.