Sharron Davies leads boycott of Nike.

That's the last time I buy Nike. I want running kit designed for my biologically female body. And I want to buy from a company who supports athletes competing in the women's category.

I’m done with Nike too. We need to stand up and push back against corporations ERASING women like this. It is incredibly disturbing. A man is not a woman and will never be a woman.

One Mumsnetter user wrote: 'What are they trying to communicate to me, their target audience?
'That their new sports bras are too wide in the back and have no extra space and good support for my breasts?
'I would have thought a fair bit of biological reality goes into designing
sports clothing for men and women, to ensure maximum comfort and
optimum performance. I feel… mocked. Is this what Nike thinks women
are?'

I have worn exclusively Nike Pegasus for at least 30 years now. What non-Nike shoes are most similar? 49 male, 75-95 mpw. No history of injuries in 37 years of running. While I'm on the subject, what "super shoes" would be best once my current Vaporfly Next% are done?

Nike isn’t the company it once was.

Very sad really… A company started by risk takers in the category of innovative products for athletes. Specifically track athletes in the beginnings. The company had ideas around making better products. They were hell bent on that? They were athletic customer focused, technology focused, cutting edge product design focused. With that came a following that wanted Nike products all of which grew Nike to become the biggest brand in sports gear and perhaps the most recognized brand in the world.

Now Nike is headed up by mass marketers, merchandisers, accountants, hangers on that manage by consensus. Nike has lost its edge and advantage. Edgy is not the inner city grunge wear Nike was producing up until recently. Edgy is not embracing the “flavor” of the month. Leading is not having a social media influencer promote a product (sports bra) that isn’t an article of clothing necessary to perform a function for that person.

Phil Knight - you are still alive - you and a handful of innovators made Nike great no matter what. No matter what you wanted to be great in what you did. Quickly, in the past 5 years, you are loosing the essence of the company you help create 51 years ago and it has to do with hires at the top and bad decisions.

I swear the stupid 'king prancing in that video from the guy makes me ergh!

Actual biological women dont do that, so wtf is this person doing it. I forget who said it (The excellent Author Douglas Murray maybe. And I'm paraphrasing)

Trans "women" always basically model themselves on the trashiest version of a woman. Or on a pantomime dame! It's insulting!

Who?

I've never understood the trans movement. I'm a man who has enjoyed dressing up as a woman since I was a boy in the 1960's. It's a real erotic thrill walking down the street pretending to be a woman, all the men knowing you are a bloke in a dress, but some of them wolf whistling and more. But at the end of the day, you go home, undress, and you're a man again, and you go to.work the next day - as a man. I don't get the point of actually believing you are a woman just because you like to put on a dress..

Sharron Davies is an actual woman with athletic accomplishments.

What audience is going to be moved by a grown man getting rich by performing a grotesque parody of a little girl and claiming that it makes him a woman? Is there some unknown, untapped sportswear audience that will find this compelling?

Maybe Nike is using the money they refused to pay Allyson Felix while she was pregnant to support Dylan's bravery. Maybe it's the money they refused to pay Kara Goucher when she was pregnant, or when she ran a marathon shortly after giving birth. We can only speculate.

in what sport?

Sharron Davies - Wikipedia

I mean its almost like its easier to Google something that display such ignorance.

But "you do you" as they say

en.wikipedia.org

Sharron Davies

Sharron Elizabeth Davies, (born 1 November 1962) is an English former competitive swimmer who represented Great Britain in the Olympics and European championships and competed for England in the Commonwealth Games. Davies has...

Link:http://en.wikipedia.org/wiki/Sharron_D...

Female swimmer with one Olympic medal in a boycott year. Let me know if someone notable gets behind a boycott.

Sharron Davis?

Never heard of him.

Just looking for some new shoes. Was going to go with one of the Nike super shoes but have now bought New Balance instead!
That advertisement with that *utter* fool of a man prancing around like a 2 year old girl in a sports bra is beyond ridiculous and insulting to actual women.

Kind of like Steve Ovett and Seb Coe in a boycott year as well.

Nike isn't pro- trans rights. Just as they are not pro- BLM or pro- anything (other than making Nike money)

They've done their research and found their core consumers are gym-goers, under 45 years old, living in urban centers with medium- to high- disposable income. Nike also have a big range of "athleisure" wear, which is popular with teenage girls and young women.

The group most likely to be liberals are young, college-educated women in cities. Clearly there is an overlap between liberals and the people interested in their products.

By marketing their company as progressive they are just telling their customers want they want to hear. But they're not progressive, it's just marketing.

Storm in a teacup. Just get on with it ya bums!

This is an opportunity for Adidas to promote its goods by having either Jeff Bezos, Warren Buffett, Bill Gates, Elon Musk, or Bernard Arnault say that he identifies as a child-laborer in a Nike sweat shop.

i thought ben affleck and matt damon ran nike