Let me start off by saying that I like Erik Sowinski and think he does a great service to the sport by accurately pacing fast times in big meets. He's still nationally competitive in the 800 and I tend to root for him when he competes on his own. I've seen a few posts recently advocating that he gets a sponsorship since he's constantly at the front of top level international races. I think that makes some sense for a company to get their uniform in front of eyeballs.
I believe that one of the main reasons Erik hasn't landed a coveted sponsorship yet is because Erik isn't maximizing his marketability by drawing more eyeballs to him during races. He needs to up the drip, up the swagger, to establish and show off the world class athlete he truly is. He's always wearing the same uniform, the same hairstyle; he never mixes it up.
I'm talking wild changing hairstyles like prime David Beckham. I'm talking big fat gold chains bouncing around like Dominican MLB batters. I'm talking about speedsuits. I want to see Erik show up to a start line with a mohawk, an old school sweatband around his head, and a silly little hipster mustache. I want to see him step off the track after hitting splits perfectly and then showboating to the crowd. I'd love an indoor race where he holds up the starter while some dramatic walk-out music plays for him to enter the arena, like he's a WWE villian or that one relief pitcher for the NY Mets.
This thread is for other LetsRun posters to throw out their genius ideas for Erik Sowinski to up the entertainment value and land that sweet sweet sponsor money!!