This is really disappointing..if I was her sponsor and paying her the Amount of money she is supposedly getting, if want her racing more then 2-3 meets a year… everyone is always dissing BTC because they never raced but they race way more than Syd does. Disappointed.
I was responding to the earlier argument that Sydney’s sponsors must (or should) take issue with her limited race schedule. My point is that New Balance probably isn’t as peeved as we are that McLaughlin doesn’t race more often. She is easily their highest-value signing, probably ever.
If we’re talking about sponsor value in the sport, you can’t ask for much more than one of your athletes claiming a world record and Sydney does this easily and often.
Half of Sydney’s records are in the USA Nike kit, but there’s nothing Sydney or New Balance can do about that. It’d be cool for the fans if she raced more non-championships races in her sponsor’s kit, but I doubt they care enough to make a stink so long as she’s getting results.
I’d actually go as far as I think BTC and Fisher may sell more Nike and BTC apparel because of their group. Whenever anyone from BTC race, you hear the announcers say multiple times, “grant fisher with Nikes BTC” or “Elise cranny with Nikes BTC”… when Sydney runs, you never hear “Sydney McLaughlin with NB” or anything of that manner.. so in all actuality, the average fan or teenage girl tuning into the tv tk watch those races probably doesn’t even know she is represented by NB, but they have heard multiple times within thst same time snap about Nike and BTC.