I've been wondering this over the past season, her performances haven't been great tbh (relative to her expected progression). a string of underwhelming results in XC then so far this season she's run 4:16 & 4:34(& 4:33 indoors) with also a 2:06 & 15:53 last year.
I expect there's a long line of NCAA female stars that brands would look at ahead of her unfortunately, depending though on how much they would value her social media presence?