Nikki Hiltz Unsponsored

I don't care about her orientation at all. I'd pitch in and buy one of her shirts.

I saw her shirts advertised on Fast Women's Twitter.

In theory Hiltz and Adidas are still negotiating, but I don't think that's actually true. I think that's just so it looks like Adidas didn't drop Hiltz and maybe gives Hiltz a little leverage when negotiating with other sponsors.

In any case, what sponsor really needs Hiltz? Adidas, New Balance, Nike, Brooks, etc already have plenty of runners. Maybe Under Armour or ON? If I was a sponsor desperate for a runner to sponsor, I'd rather sponsor someone like Allie Ostrander, The Athlete Special, or Colleen Quigley before I'd sponsor Hiltz.

Hiltz doesn't look like a favorite to finish top 3 at USAs any time soon, she doesn't have a really big social media following, and she isn't the friendliest person either. Not to mention the drama that would come along with sponsoring Hiltz. If you are going to be a controversial runner, you better have a huge social media following and be seen as a threat to win a global medal, like Sha'Carri Richardson.

Conclusion - Hiltz is going to have to sell a lot of t-shirts.

I actually think Nike would be a good fit. I think their reputation still needs some repairing and the brand is starting to feel a little too corporate. Sponsoring Hiltz would help with both issues. Plus the media likes Hiltz.

I could see Nike supporting Hiltz like Kaepernick if running was more popular, but it’s not. Probably only a few people would really care.

It's too dang hard, are we talking about a group here?

She just moved or is moving to flagstaff so I’d bet on under armour. Haas is there and has some connection to UA.

Would Atalanta consider taking on Hiltz? Or would Hiltz consider Atalanta as an option? It would be mutually beneficial for both parties since 1) Atalanta needs more runners, 2) Atalanta would get a lot of positive press out of them and 3) their only contender to make USAs right now seems to be Nelson, who is a lot faster than the others. And Hiltz would get paid.

The hype about her championing transgender issues is not relevant here.

She’s not sponsored because she’s aged out of her events and ceased to become competitive a few years ago.

Hiltz ran 4:01 and made the worlds final in 2019. Hardly cooked.

Which one?

Three years ago. They are done.