They have posted several times about being unsponsored and selling t-shirts to help fund their training.
Did they get dropped by Adidas or are they going after another sponsor? Any insight? What companies might pick them up, if any? What would they need to do to get sponsored again?
In theory Hiltz and Adidas are still negotiating, but I don't think that's actually true. I think that's just so it looks like Adidas didn't drop Hiltz and maybe gives Hiltz a little leverage when negotiating with other sponsors.
In any case, what sponsor really needs Hiltz? Adidas, New Balance, Nike, Brooks, etc already have plenty of runners. Maybe Under Armour or ON? If I was a sponsor desperate for a runner to sponsor, I'd rather sponsor someone like Allie Ostrander, The Athlete Special, or Colleen Quigley before I'd sponsor Hiltz.
Hiltz doesn't look like a favorite to finish top 3 at USAs any time soon, she doesn't have a really big social media following, and she isn't the friendliest person either. Not to mention the drama that would come along with sponsoring Hiltz. If you are going to be a controversial runner, you better have a huge social media following and be seen as a threat to win a global medal, like Sha'Carri Richardson.
Conclusion - Hiltz is going to have to sell a lot of t-shirts.
I actually think Nike would be a good fit. I think their reputation still needs some repairing and the brand is starting to feel a little too corporate. Sponsoring Hiltz would help with both issues. Plus the media likes Hiltz.
Would Atalanta consider taking on Hiltz? Or would Hiltz consider Atalanta as an option? It would be mutually beneficial for both parties since 1) Atalanta needs more runners, 2) Atalanta would get a lot of positive press out of them and 3) their only contender to make USAs right now seems to be Nelson, who is a lot faster than the others. And Hiltz would get paid.