Saucony should back pay a few of their dropped athletes for continuing to use their likeness

Seems like an easy lawsuit. An agent is unlikely to want to do it, but they should find a contingent attorney to draft a letter.

There is no such thing as an easy lawsuit.

Saucony is betting the former athletes will drain legal fund before they do.

Saucony has put no thought into this, and simply haven't updated their website. I'm curious if the is something in the contract that gives a company a grace period in these situations to protect them from legal action.

Agreed. Always assume incompetence before malfeasance.

Depends on the contract.

I have read a contract that was written by Nike that said anything performed during the course of the contract belongs to Nike and can be used forever.

Nike didn’t have to remove the Kennedy spike from the shelves when they dropped Bob Kennedy.

The other problem in attaining a financial settlement is that the athletes being harmed would have to prove an exact dollar amount that Saucony has made from their likeness.

Most contracts have a 90 day period where after the contract expires the company is allowed to continue to use already created marketing material. After that time it should be removed. The funny thing is that companies shouldn't want to use athletes they are not sponsoring since those athletes might be with other companies. And yes this would be a simple lawsuit to get the company to pay the athletes for their continued use of their name/likeness.

The strange shoe design by Jared W have put most of the crew in retirement or physio.

I doubt either party cares enough to remedy this. The athletes continue to be promoted even if it's for a brand they no longer necessarily associate with. It's not like any of these former athletes jumped up a sponsorship level after leaving Saucony. I suppose it would be simple to send a C&D to Saucony and maybe even someone like Ben True or Noah Droddy already got their agent to do so. The other problem is that Saucony just isn't doing well at selling shoes, with or without using the likeness of former contracted endorsers. I expect there will be another round of firesale for the Endorphin models when the 3rd versions drop. So it's not like they can prove that Saucony continues to build value and marketability based on the images of those individuals. Certainly not given how Droddy and True performed in 2021.

Wolverine Delivers Revenue Growth of Nearly 25% in Q4 as Merrell, Saucony Hit 2021 Sales Records - CSGA

If this was the case, then every university would owe all their athletes they put on posters and use in videos a lot of money.

Right, but did they increase market share?

Yes

As long as Grayson is on the team, aint no pros to them there Saucony shoes.

My bad, Saucony is doing better in sales than I thought.

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Lawsuit? seriously Robert? Saucony forgot to update their website and you think the runners should sue?

There are minimal damages anyway. Lawyers are expensive.

Surely one of them has signed with someone else. They should have that company's lawyer draft the letter. This way the athletes save face and don't come off badly.

Nearly every professional contract has the rights to images and names etc. for at least one year after the contract expires. Some, as noted earlier, on that imagery forever. having to completely change a marketing campaign because the single athlete is no longer on your team it’s just impractical. then again, we barely see those athletes in marketing campaigns anyways.

This is a nothing burger.

brojo fight.

not a good look to come on a public forum and call your twin a moran.