the first poster is correct - in olden tymes we mostly wore the onitsuka tigers or early nike prototypes. the really lucky guys would go and buy adidas if they wanted to buy them out of pocket.
the shoes, too, were much lighter and relatively easy to break in. the only people i know who had blister problems were the ones' who used borrowed shoes which had more or less conformed to the shape of the foot of the previous occupant. yup, shoes were sometimes passed down. at the end of the season at my high school the AD would take all the old shoes, tying the laces together, then store them in a closet until the following year.
i dealt with one pair once; they were nicely fossilized and held together in one spot with athletic tape as the sole had started to separate from the upper.
yeah, real rugged frontier-style running. i remember they were the Cortez.