Katelyn Tuohy signs NIL deal with Adidas

anyways congrats to her for breaking 90,000 followers!

I'm pretty sure every female high school distance runner in the US knows exactly who she is. That is quite a potential market.

About time. College athletics who can should get all that is due to them.

Reebok should have signed Tuohy and Valby and used the tag line "To Be Settled in Los Angeles 2028".

I don't see anything going wrong with that marketing campaign.

Yup 14 y/o s. Point is...someone mentioned KT was some sort of celebrity. All 14 year olds know best soccer, football, baseball.....players. XC is so much smaller than you think it is. Having ncaas on network TV was a major treat last weekend. KT would be genuine celebrity in norway. She could go anywhere in the US and anonymous (except a xc meet)

In my experience I would be surprised if >60% know who she is. The competitive ones- yes. Freshman and "participant" XC runners-no. I hate to be old guy but kids today are way more up on the latest tik tok and Mr Beast. Tom brady and steph curry is forced on you, great girl XC runners... they have to go looking for that news. Put it this way, I asked my middleschoolers (up to 8th grade) if they ever even heard of jacob Ingibrigtsen...crickets. So lame.

Could be. But if just a quarter know who she is, that it still quite a potential market.

Tuohy was asked about her Instagram account in a recent interview and she admitted she doesn't pay much attention to it. I guess with her NIL deal she'll have to spend more time on it now.

You have no idea what you're talking about. The reality is that the vast majority of high school runners know nothing about college runners or pro runners. They aren't fans of the sport. Running to them is just an extra curricular activity.

She has 10's of millions of views on YouTube! So probably good name recognition in the world of running!

You have no idea what you're talking about. You have never been to any of Tuohy's meets and you don't even live in the United States, so you don't actually know how things are here.

You just like to imagine that because you are a huge Touhy fan that everyone else is to. But it's just your imagination. For most high school kids running is just a participant sport. They aren't actually fans of the sport.

I would guess she's getting between 1 to 200,000 a year depending on what kind of deal?

Anyone know anything about these financials???

I heard Paige bucher's makes over a million a year!

Among the youth demographic, I would be shocked if anyone has more name recognition other than someone like Bolt. According to this https://starrcards.com/kings-of-instagram-usain-bolt-eliud-kipchoge-asafa-powell-tops-in-followers-among-runners/ she is already in the top 10 in the world for Instagram followers and she doesn't really post anything. Literally everyone else on that list is over the age of 30. They aren't drawing in the youth demographic. Just because she doesn't have international name recognition doesn't mean she still isn't the most recognizable name on the planet for that demographic.

You have no idea what you're talking about. Tuohy is second in name recognition to Bolt? ha ha ha ha. How can you be a track fan and believe something so ridiculous?

Have you not heard of Athing Mu, Sydney McLaughlin, Sha-Carri Richardson, Abby Steiner, Emma Coburn, and Colleen Quigley?

And that's just American women, not even counting foreign women and all the famous male runners.

And Tuohy's 90k Instagram followers aren't even close to being in the top 10 of all runners. Probably not even the top 50.

Touhy is the 2nd most famous runner behind only Usain Bolt? Give me a break. Please educate yourself and stop posting such nonsense.

Coach Henes relayed a story last year in Eugene about seeing Tuohy at a HS XC meet in NC and they had to have security keep all the other runners away from her before the race. Everyone wanted a glimpse. It is in the LRC interview.

It's difficult to cultivate a fanbase, especially in the youth market, when the meets are so innaccessible and there isn't much press coverage. Usually not on broadcast on TV or social, and in many cases never recorded to begin with. If the sport wants to grow it needs a better media strategy overall. Even on the conference network channels it's all football, basketball etc. A bigger audience will result in more NIL opportunities for college athletes.

What happens if hypothetically Katelyn shows up at the NY NXR meet to watch her brother....wearing Adidas....?

She’ll post stuff online wearing adidas sh!t. Plus make sure she mentions them whenever possible. I’m assuming the main thing is rights to her when she leaves ncstate and actually goes pro

i doubt she'll train w mike smith ... she'll go to oac