How much do pro runners make? AllieO details all of her 2024 money

Maybe some are jealous but not many. There is little chance for advancement and their careers as athletes are very short. Someone of the same caliber in another sport would be making enough to retire. They will have to work after they hang the shoes up in some entry level job because they have no experience in the real world.

Just want to point out that Federer was an early investor in On and one of the key reasons they were successful. They were still struggling with quality control when he invested.

She just posted a video detailing her YouTube earnings for 2024 and describes in detail how people make money on YouTube.

What's wrong with you, POST THE AMOUNT!!!!

She made $35,595.70 from youtube in 2024

I'm not her biggest fan but I have a TON of respect for her for actually telling everyone this info. Maybe I'll make more of an effort to watch her races and check out what items she is selling.

I am a fan. And applaud her transparency.

I believe that would only be her Google Adsense earnings...which is actually pretty good given her sub count for this day and age. For example, I have way more subs (249,000), but my engagement and views are way less than hers so I made less than 1/3 of that in Ad Sense in 2024. I also don't post videos as often as someone like her or Kofuzi (who made over $50k in Ad Sense alone).

What you can really make a lot more money on as an influencer is going "paid product plugs" for say a company like SideKick tool or some random product. Given her analytics she could probably get $5000 on a one off deal, short-term contract for a few videos featuring something like that. I've done several deals this year (mainly on Instagram) that pay thousands and thousands for a single video plug.

So the whole "side hustle" thing as an influencer can yield quite a bit more than just what the Ad Sense money is showing in my experience. That being said you've got to be filming stuff (or have someone else filming you) and posting content all the time...

That's how much she makes from YouTube and the ad revenue, she has not disclosed how much she makes from her sponsorships, such as LMNT. That's where she is actually making a decent income and I'm not sure why in all her "transparency she doesn't discuss that. I know of other similar sized YouTube pages that have sponsorship deals for 3, 60 second integrations (3 sponsored videos) per month for 4 months at $2000 per video. That's $6000 per month and $24,000 for the 4 month term. I'm quite sure she is getting that or more from LMNT and probably slightly less for her other sponsorships, of which she has a few; dog food, food box delivery, Coros, etc. She is easily pulling in $10,000 per month in revenue from the sponsored content she does. And for those that doubt it, you don't understand the YouTube game. The money is not in the actual video views or even the YouTube ads in the video, it's all about the side hustle sponsorships which can be extremely lucrative.

Considering I have no clue who she is and I'm A runner, I think she's probably not making much.

No way she makes 10,000 per month from that. You are INSANE.

The side sponsorships can pay a lot, but you need a lot of views first. And they will offer more if you are averaging 1 million views per video than 10,000 views per video.

It's not even worth arguing with you because you clearly have no knowledge of what is or is not possible; $2000 per video is LOW and you apparently have no idea what a person getting 1 million views per video is getting paid. It's way more than you think it is.

NDA

Love how I say essentially the exact same thing as Sage but I get downvoted. LOL
I hope she makes a video on what she makes from her many side hustles, you will be surprised.

That's easy to guess. NDAs. Why would a sponsor want to let someone tell what she makes from them? Then all the other people they sponsor get upset if they don't make the same amount.

As someone who's worked in this arena a bit over the years I'd say you are probably pretty in the ballpark with some of those numbers actually. It's still a wild market out there imo (with some "short term brand deals" offering you chump change and free product (or like a few hundred bucks) and others offering ten times that amount. I don't know Allie's specific case though...

I mean I'd love to get way more in Google Adsense (a $35,000 base of passive income just from that is pretty great as a "pro runner" and/or "influencer" though) as it's all from videos you're already posted.

But you're right with the "side hustle" video plugs. The marketing power of having a decent social media following can make the paid ads/product promotion plugs a very significant source of income. I'm not saying she makes more from that though (I don't know her case?).

Like I said, easily several grand for a single video plug imo...and it could be very different on Youtube vs Instagram. But those gigs don't always come around every month. However if "pure influencers" like Kofuzi are really charging like $5000 for an "appearance fee" (and he has an agent!) that just shows the direction that "influencer marketing" has been taking with brands...

I want to see Georgie's numbers.

Not sure how that is a sweet deal unless you live in some remote town and state where you can actually cover all your costs and save with that amount. Not jealous bro. And unfortunately most don’t have a decent degree to fall back on when contracts are up at 30 to get a decent career going. Because being a high school coach isn’t going to cut it.

She's back! How much did she make in 2025?

How Much Prize Money I Actually Won as a Pro Runner in 2025

Here's the thing about being a pro runner:

1) there's no overhead

2) it takes about 10-15 hours a week

3) you only have to race a few times a year.

Guess what? That leave a lot of time to work a part-time job. Lots of people who work full time jobs also work part time jobs.

Pro cyclists drool over this kind of diminished training schedule and increased flexibility.