Cole Hocker to Nike: "Yesterday's price is not today's price"

Good for him! Leverage your earnings potential as it is fleeting in the sport. Nike pays tens of millions for lesser athletes.

He's talking about the stock market.

All Hocker is saying is, the door is wide open and if you want me to run in your gear get your checkbooks out, because I'm the 1,500 meter Olympic Record holder and gold medalist. Let the negotiations begin!! If Nike won't roll out the check book, I bet ASICS, Adidas, New Balance, or Under Armour will.

I agree. Nike is going through some financial turmoil at the moment and Hocker is signaling to other brands that he is open to offers, not locked into re-signing or extending with The Swoosh.

If you pay attention to him and his friends from their Oregon days to present SOVA videos, they make a lot of culture type references. They try to dress, look, act etc with a certain vibe. They usually have some decent rap overlays on their videos, etc

None of that is intended to denigrate them. Just an observation.

And an observation that I think probably informs that quote.

It reads as a 23 year old kid talking how a 23 year kid in 2024 would talk to say “My stock/worth just went up” or “My life just changed.”

I think to read into it that it’s targeted at Nike, DL, sponsors etc is less likely. Because for as young as the guy is, I don’t think he’d be dumb enough to tell the world “I’m literally worth way more money now.”

Doesn’t seem the kind of kid he is.

Also, if you do a quick search or are familiar with the current scene, you’d recognize it as a common phrase from Fat Joe:

I don't get why people are making a big deal about this. It's a Fat Joe saying that was in a Pusha T song. It's not that serious.

Can someone explain how you can be a gold medalist (in what everyone here seems to think is the greatest field ever assembled) and not be the American Record Holder in either the mile or 1500m? Or is the 2024 field one if the weakest we’ve ever seen?

Twas a fluke. Yakob went out of his way to block Kerr, costing himself silver, Kerr gold and allowing Cocker to move from bronze to gold. Realizing this in an instant Yakob folded

As a track fan, why would I want Nike to get a good deal on Cole Hocker's contract? I want more money in Hocker's pocket.

Heard he said that to Nike during negotiations for his next contract… leveraging the gold!!

That quote is from a sound clip at the beginning of a song called "Diet Coke" by Pusha T.

I think this is in reference to grand slam and or the DL

I am a 45-year-old Phish and Grateful Dead fan and even I knew he was posting lyrics to Diet Coke because my kids have it on a few playlists that come on in the car.

Also, you bigots will attack religious people for the most ridiculous reasons. Get the hate out of your hearts.

Cole is worth more, 1500 is worth more, Jakob is worth less, but with 6+ runners who can win it any given day, I don't think specific athletes will get huge outsized contracts.

Look, he's Olympic champ but he's not a marketing man's dream, is he?

not to be unkind, but he doesn't have the looks or the personality that will inspire kids to buy Nike shoes

This guy just solved the thread. Hocker talking all kinds of s--t.

He's starting the trash talk hype between him and Kerr