I don't think anyone fails to understand what OAC is doing and why. It makes total sense to work with meet management and influence the split in the field to keep all your team together in an "even" split.
A true even split would have OAC guys in both races, and would not look like a BTC sound running meet in one heat and a traditional fast heat at BU in another. The uproar is related to the 3 most visible members of OAC have spent 110+ podcast episodes over the last few years calling out BTC for not racing or just time trialing outside of championship meets, or just saying avoiding competition and racing is bad for the sport. Then their coach does exactly this. It's hypocritical, it isn't wrong, and it is certainly in their best interests.