“Impossible burgers” are absolutely disgusting

You are correct

Eat soy and turn into a Woman.

I can't believe this fad is still going on.

By 'fad', I mean these new brands of plant-based meat substitute that have two common traits:

1) claim to have the texture and taste vastly different and better from other meat substitutes (like textured soy protein that has been around for ages)

2) are more expensive than actual beef

Since the claim in point 1 is not true (it's just a little different and not intrinsically better, that's up to personal taste) the recipe for success is quite clear: make some subtle changes and invest heavily in marketing so that they are presented as revolutionary breakthroughs. That's exactly how a fad is manufactured. If you're successful with one, you sell your enterprise and run away with the money!

Beyond meat stock trades at below half of what it used to be at the peak of the fad; the fridge that used to hold beyond meat and beyond burger at my local supermarket now holds 'Grade #2 frozen chicken' (who the heck even buys that). Impossible was never big here at all. What did change thanks to the fad, is that now almost every burger joint offers a plant-based option, but they don't use 'meat' from those international brands, it's just pea or soy protein and that's it.

Is the fad still going strong in the US?

Yes, unseasoned raw beef patty has less sodium. What beyond meat has is a pre-seasoned patty and the amount of sodium is comparable to a fast food burger or already seasoned burger. You dont need the nutrition facts from someones bbq all you need is google. Go ahead and the look the information up instead of going with how you 'feel' and how 'we are going to find out its worse' etc... Stick to the facts. Thats all I am doing.

Also, I know a guy who is a very serious meat eater (has a nice smoker and regularly smokes brisket etc) and is addicted to the beyond meat brat/sausages. He said he loves them so much he just eats with plain dipped in ketchup, no bun.