ShoeTubersHaveNoEthics wrote:
$8,743.29 in prize money for her against $7,500 in expenses. She didn't mention her YouTube AdSense figured, her NNormal contract or her other YouTube sponsorships (Coros, ELMNT). My guess is those are all about $20k each and that she is making $80k, and more or less the same for the Local Legend, AKA Spencer Brown, so $160k between the two of them. It's enough to survive but not really enough to thrive. What will be really interesting to me is what happens is 10 years or 15 years when Spencer gets tired of crushing Park Runs and Allie is on the backend of her running career. I guess coaching might be an option. Or do running influencers like that go in new directions and start new careers.
It's kind of the opposite of Kofuzi and Thomas from Believe in the Run, who found a way to make their hobby their living and left other careers in their 40s to be running influencers. It'll be interesting to see how it plays out.
A couple who can only "survive" on 160k is a pair of idiots. Where do they live, Manhattan?

