kellyn taylor dropped by Hoka?

MattHatter wrote:

NAZ Elite is one of the few pro running teams that gives their athletes health insurance. they talked about it on CoffeeClub podcast. most running groups insurance just covers running related injuries, but NAZ Elite is full on coverage, including family. that's gotta make the price tag for maintaining athletes high and really cutthroat, especially older ones.

philgaimon wrote:

who?

Therunaround wrote:

Aliphine Tuliamuk also had a cryptic IG post about changes coming, maybe a second baby??

hokatwotwo wrote:

Where is Alice Wright?

Backdr Betty wrote:

hokatwotwo wrote:

Where is Alice Wright?

Injury-plagued career for reasons that are obvious if you're not blind.

Therunaround wrote:

Aliphine Tuliamuk also had a cryptic IG post about changes coming, maybe a second baby??

hokatwotwo wrote:

Where is Alice Wright?

More than running wrote:

no offense but... wrote:

No, but anyone outside the top 5 (who isn't young with major upside) shouldn't expect sponsorship $.

Although I'm not a huge Des Linden fan, one thing I like is that she got the 50K WR when she was clearly past her prime at marathons. That's the type of out-of-the-box thing people like Kellyn Taylor could have been doing instead of running the same 2 marathons on repeat, wondering why sponsors and directors aren't continuing to throw money at her.

Des also hosts a podcast, does media appearances and works to make herself appealing outside of running. She has a good personality. That’s why she will continue to be sponsored/paid to be an ambassador for the sport/brand.

runningchick wrote:

Honestly Hoka needs to revamp their roster of sponsored athletes. They are all in their mid to late 30ies and all decent but not great runners. Hoka is quickly being overtaken by other brands and looks like a "has been" that was all the rage in the early 2010s and is now far behind.

Seriously how many of you race in Hokas? Or even just run in them daily? I barely see any Hoka shoes in fellow runners these days. But I am not in the US that might also be a factor. Revamping who they sponsor to give the brand a fresher younger look is the only way. Kellyn might be bitter about it but Hoka has nothing to going from keeping her on the roster. And she is barely active on IG just rarely posting about her unruly toddlers.

NM Lobo wrote:

hokatwotwo wrote:

Where is Alice Wright?

Still in Flag. She just ran a 1:13 half in PHX.

951Mike wrote:

NM Lobo wrote:

Still in Flag. She just ran a 1:13 half in PHX.

LOL, that's Allie Kieffer territory.

shootpost wrote:

Out with the old wrote:

And no one knows who she is. She is unexciting and boring in the running world. She might be a great person in the real world and probably is so. But at the end of the day Hoka Naz Elite needs a newer and better image

I don't know anything about her really but to your point she only has 25k instragram followers.

A really rough rule of thumb is promoted posts on Instagram cost 100$ per 10,000 followers.

From a purely marketing perspective- they are paying her 100k+ and getting the social media reach equivalent of 250$*however much she posts. Not a great deal.

Its a good perspective to keep in mind when thinking about contracts and why some athletes are pushing socials/videos/podcasts/etc. so hard