the problem is that this assumes the runner has normal flexibility and that the Achilles tendon can withstand 26.2 miles of cyclic stress. It's one thing to run 100 meters or 5k in sprint spikes. It's a completely different when you're going 26.2 miles and hit the wall.
Also if you want to extrapolate this concept, why not go for a negative heel lift shoe, like the "jump soles". Well the reason why is that biomechanically speaking, if the ankle has hit its end range of dorsiflexion, additional compensation will occur at the knee joint in the form of hyperextension. If you're fresh, you can probably prevent this hyperextension from happening by firing your hamstrings, but if you're tired and trying to "relax" on your run then you'll just mess up your knee.
From an endurance standpoint, it is less efficient. From a ballistic-locomotive standpoint it is certainly advantageous.
Finally, no "conspiracy" by the shoe companies. They're simply trying to sell shoes to the average joe jogger and track novice who's main concern is finding a shoe that doesn't cause their body to hurt (or at least the shoe should give that impression).