Klecker and Obiri training in Boulder, contrasting styles
We had The Balance Runner break down Obiri's form for you all:
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Ghost1 wrote:
two monsters in action but good monsters they are
One is a two time world gold medalist in 5000, two time olympic silver in 5000, silver worlds in 10000, bronze worlds 1500, gold worlds cross country, the other is US champ in 10000.
One is a monster the other is... something else?63 -
Hellen Obiri drafting behind Joe Klecker looks like a gazelle coasting along drafting an elephant.
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Matt the Tailor wrote:
John Macardle wrote:
Yes how dare they market themselves. On must be furious.
Matt Taylor produced content like this almost 20 years ago. At the time, it was novel, and running nerds like us had reason to eat it up. Now, it's become rote--generic music, some workout footage, runners gabbing pre- and post-run, etc.
So while it is marketing, it is no longer inherently interesting, and therefore not effective marketing.
Take the stick out of your butt, lol.
The pre, during, and post-run gabbing is why most of us love the sport and coach this sport.
These guys are great and personable, the content helps relate with that.
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Matt the Tailor wrote:
John Macardle wrote:
If running isn't "inherently" interesting to you then of course videos of an elite team training won't be "inherently" interesting.
On running's IG has over a million followers. That's not ineffective. But, since you're a big time guy in the industry, I'd love to hear your thoughts on how to effectively market a running team.
I would start by having an up-to-date team page on On's site.THAT is what you think is the magic marketing pill? That's "inherently interesting"?
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Bo-OA-ring wrote:
John Macardle wrote:
If running isn't "inherently" interesting to you then of course videos of an elite team training won't be "inherently" interesting.
On running's IG has over a million followers. That's not ineffective. But, since you're a big time guy in the industry, I'd love to hear your thoughts on how to effectively market a running team.
So what's the point of "marketing" a running team? What exactly is OAC selling us? Nothing. Again, these videos are self serving, with OAC (and others) thinking too highly of themselves that anyone is interested in watching people doing repeats on a track. Wow!! People running - that's novel!
So you don't think apparel companies should sponsor runners? What's the point?
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John Macardle wrote:
So you don't think apparel companies should sponsor runners? What's the point?
The ON running account is where apparel is advertised. Ritz and team running around in a circle with no branding or visible apparel as a focus is not marketing. They’re not promoting the products. Sorry. Poor marketing effort.
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Nice anonymous post. OAC is posting an update. Joe and Helen are ruining a workout. OAC posted an update of this workout. How is Middle School going?
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heels5 wrote:
Nice anonymous post. OAC is posting an update. Joe and Helen are ruining a workout. OAC posted an update of this workout. How is Middle School going?
Wow. You get triggered easily. Must be an OAC loyalist 🤣🤣
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Trackmeister wrote:
John Macardle wrote:
So you don't think apparel companies should sponsor runners? What's the point?
The ON running account is where apparel is advertised. Ritz and team running around in a circle with no branding or visible apparel as a focus is not marketing. They’re not promoting the products. Sorry. Poor marketing effort.
So why do any apparel companies sponsor runners?
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rojo wrote:
We had The Balance Runner break down Obiri's form for you all:I wonder if she's done Peres Jepchirchir, another non-efficient-looking runner.
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Ghost1 wrote:
two monsters in action but good monsters they are
As an aside I was thinking that for all of those who think the very best East African athletes are doping, - when one of them moves to the USA to further their training it gives insight into the doping speculation. If her running prowess continues at its lofty height then I guess it could be considered that there was no doping in Kenya. Of course the hardcore cynics will claim she is still doping despite the move to the USA. I’m surprised there hasn’t been more discussion and focus on performance pre and post move from East Africa- USA
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Well... you are writing about it in a forum and taking the time to watch the videos you are criticising so they must be affective somehow... ;)
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