Apple unveils watch that has a button that takes splits and announces it will only cost $799. Apple Watch Ultra is here!!!

For a quality GPS multi sport watch? $300. Less if you wait until Black Friday when you can find some really good deals on them. Polar just had some really good deals going on for Labor Day. $199-$229 for a great watch.

I run with Garmin Fenix and Apple Watch for emergency calls/texts. Sometimes the Apple Watch dies because it is cold or battery just drains. So I also carry my iPhone in my Spibelt. Since carrying phone I use my AirPods. If you aren’t carrying $1K+ of accessories to run 9 minute miles, how can you call yourself a hobby jogger.

Ok boomer

Exactly. Those are buttons, you dolt. If you haven’t downloaded ISmoothRun, you’re not really a runner anyway.

I do not know a single serious runner who uses an apple watch for their runs. Garmin is far superior, and cheaper, if your primary need is a running watch.

Not possible. You cannot reprogram button functionality with WO. You still need to pause, then swipe then hit lap. It's ridiculous.

Apple has never and never will be directed towards serious endurance athletes. They are only for urban professionals with excess cash that think doing cross fit is good training for a marathon.

Or cyclist, or triathlete or hiker. The apple watch was not really built for anyone who does things at a serious level.... except for a serious money spender.

Unless they have upgraded the software that deletes messages on the phone and watch at the same time it’s worthless. delete a message on the phone, go to run later in the day and all the messages have to be deleted by hand on the watch. Just stupid.

SMH....the Ultra watch is amazing if you are a diver or extreme outdoor adventurer.

As WOW as I needs to get me one of them as I have critical things to time as the REM cycle and N3 gives me trouble as a split timer would be good as was pointed out earlier it is cheap at only $799 as my allowance from mommy should cover that.

And that's $8 too much. you have pockets.

Only $799 thank duh lawd.

The watch takes splits AND announces that it's ONLY $799? That's hilarious! It might as well be saying "Hey everyone, look at me! I'm a sucker!!!" I think I'd be muting that function.

Apple just introduced a revolutionary new button right in the middle of the touch screen called the belly button that comes in two versions: innie ($100 extra) and outie.

I just liked the "false" to start this. Made me think rojo is Dwight.

I noticed both Apple and Garmin finally updated their most recent watches to receive L2 and L5 GPS signals in addition to L1, which should improve accuracy. Adding RTK corrections would be an even bigger improvement - the Apple watch should be capable of this, since it has a cellular connection and plenty of processing power. I wonder if that's planned for the future.

It is trash at measuring distance travelled compared to its competitors, hence a bad smart watch for runners. Great for old people who need to be able to call 911 if they’ve fallen (not being facetious, this is actually a brilliant feature), terrible for serious runners. Also the battery is notoriously bad, so good luck trying to do long runs with an Apple Watch. I say this as a fan of Apple products—the watch is not intended for distance runners.

You need to realise Apple watches have never been made specifically for the runner or multisport athlete in mind like Garmin, Coros etc so a lap, split counter was probably not a consideration in the earlier designs. I'm sure a lot of runners etc requested the feature though which is most likely why it's been added.