Distance Runners and Fans Around the Globe React Negatively to Diamond League Cutting the 5,000
By LetsRun.com
March 14, 2019
On Monday, the IAAF announced that it will have a new streamlined version of the Diamond League next year, going from 32 events to 24, shortening its broadcast from 2 hours to 1.5 hours, and going from 14 meetings to 12 meetings plus a final.
While the IAAF did not announce which four men’s and women’s events it will completely drop from the Diamond League, it did announce that it will not have any event over 3,000m in the Diamond League.
A subset of its fanbase, distance running fans, did not take the change positively on social media. The 5k is an event they all can relate to.
Many of the sport’s greatest stars over the years, from Emil Zátopek to Lasse Virén, Haile Gebrselassie, Tirunesh Dibaba, Hicham El Guerrouj, and Mo Farah, have been fantastic 5,000 runners. Is removing 6 minutes of running from the program (a time when casual fans can get up, go the restroom, get a beer) worth alienating a core segment of your viewing audience (distance runners)?
Why contest one event — the flat 3,000 — at the Diamond League that is not a World Championship event? It doesn’t make a lot of sense.
Not many have people have realized the Diamond League may not even have a 3,000 next year. As we discussed at length on our podcast this week, the 3,000 could be dropped entirely from the program. The press release just says the longest event will be 3,000m. It seems probable the IAAF drops entirely the 3,000 (or the 3,000 steeple from the Diamond League) as distance fans themselves are not big fans of outdoor 3,000s.
We’ve got some athlete and fan reactions below (if you have reactions of other people for or against this move, we’d like to see them. Feel free to email us: letsrun@letsrun.com).
Olympic 5,000 silver medallist Paul Chelimo (who won a gold at the Continental Cup at 3,000 last year) isn’t a fan of the move and got the quote of the day on LetsRun.com.
The @Diamond_League is trying to kill the 5,000 for the 3,000. @Paulchelimo , @MollyHuddle and distance fans across the globe aren't happy. We'd love to hear from others who want to #savethe5k or support this move. @Mo_Farah what do you think? pic.twitter.com/dD6ayy2puw
— LetsRun.com (@letsrundotcom) March 12, 2019
Liz McColgan, former world 10,000m champ and an indoor silver medallist at 3,000m:
So Diamond league do not merit distance running as attractive in their meets ,so unconnected to the real world of athletics !
— liz mccolgan (@Lizmccolgan) March 11, 2019
McColgan’s daughter Eilish:
— Eilish McColgan (@EilishMccolgan) March 11, 2019
American 5,000/10,000 star Molly Huddle:
Not a fan of dropping the 5000 from @Diamond_League . If @iaaforg won’t convey it’s interest to public, why not cut from TV only. It remains Championship event so 5/10,000m athletes will need to race it (ranking points etc) #vivela5k https://t.co/KvWXOmmDBX
— Molly Huddle (@MollyHuddle) March 11, 2019
Mike McManus, the HOKA ONE ONE Senior Sports Marketing Manager, texted us his thoughts:
“While I understand the continued challenge to evolve track & field to be relevant and vibrant to today’s ‘fan’, it seems we are losing a sense of history along the way. No more Dream Mile attempts in Oslo. No more Distance carnival extravaganzas in Zurich, or Brussels. The Diamond league means well, but I can’t help but feel that we’ve been reduced to a mini version (far less exciting) of the real deal. Not a good move in my book.”
When we wrote back asking Mike what he meant back about the Dream Mile — since it still exists — he texted more:
“Sure, the Dream mile is still hanging on, but not what it was ‘back in the day’…the older and more intimate facility in Oslo definitely made a difference, as well.
“My point is that we use to be able to point towards key annual meets and get excited about individual matchups and world records attempts. I was fortunate to follow the European track schedule in 1997 ( just after the Athens world champs). No less than 5 distance world records were produced in just over 2 weeks. The steeple, 800 and 5k in Zurich. The steeple and 800 again in Cologne and the 5k and 10k in Brussels. Haile, Komen, Kipketer, etc. The best athletes lined up against each other and against the clock that summer. What does it take to get back to that situation?”
“…just thinking about the European track tour in 1997. I stood in line a couple hours before the ‘same day’ seats were available for Weltklasse Zurich, as the meet was sold out well in advance. Three of the last four races were world records. Haile, Komen and Tergat closed the evening with the 5000WR…Haile kicking past Komen with 250m and finishing one of the most incredible distance meets.
The meet in Monaco offered a 3k…I believe this was Bob Kennedy’s PB, finishing 3rd, or 4th and taking a victory lap with the others…
“I paid roughly $50 bucks for a ticket to the sold out Van Damme meet in Brussels. Haile attempted to break Komen’s 3k record, but fell short (7:25 I want to say). Haile then watched helplessly, as Komen broke Haile’s short lived 5k record and Tergat concluding the evening, also breaking the 10k record (also from Haile). A sold out crowd of roughly 50,000 going crazy for Tergat…I recall he lapped Khalid Skah, the 1992 10k Olympic Champion towards the end and still seeing Skah break 28 minutes! Finally, we went to the now defunct Cologne meet and saw Kipketer break his own 800m WR and Barmasai run 7:55 for a new steeple WR. What a series of meets!”
We at LetsRun.com couldn’t believe a 10,000m (which is seldom held at DL meets) had a lot of fans cheering Tergat on, but the video confirms there were a ton of fans cheering for Tergat.
Agent Davor Savija:
#IAAF #DiamondLeague 1/2 We say today to young distance stars in the making – Your show is every two years, your really big show is every four years. What we don’t say is – Where do you practice for these shows? Where do you hone skills?
— Davor Šavija (@dsfisc) March 11, 2019
Running Author Adharanand Finn:
Getting rid of Diamond League distance races re-enforces huge disconnect between the millions of people who run (almost all 5K and above), and the few who are fans of track/running as an elite sport. Surely @iaaforg should be trying to connect the two?
— Adharanand Finn (@adharanand) March 12, 2019
As some noted, the biggest people to suffer from this change may be African distance runners:
There will be even less quality presentation of African athletes who shine at World Champs / Olympic level, as stage for development and professionalization got much smaller and with this investment will get smaller. Strong opinions, weakly held. Not looking promising.
— Davor Šavija (@dsfisc) March 11, 2019
The criticism on the exclusion of athletes from Africa has grown as the week went on:
Ethiopian Athletics Federation formally writes to IAAF over the ‘shock’ exclusion of 5000m from the Diamond League starting 2020. EAF boss Derartu Tulu terms the decision ‘unfair’ and ‘a big threat to athletics development’. EAF says they were not consulted as a member federation pic.twitter.com/2XM0NcmpvD
— Evelyn Watta (@evelynwatta) March 14, 2019
Haile Gebrselassie, one of the greatest distance runners ever, spoke out, telling Reuters, “It is a sad decision that will disproportionately affect Ethiopia and Kenya, as well as East Africa as a whole. Some Asian countries have also been making strides in middle- and long-distance. At a time when the (governing) body needed to exert its maximum effort to boost athletics worldwide, it has taken a decision that is tragic and unfair. Its (Diamond League) prestige will also be affected. Middle- and long-distance competitions were among the main draws at the time myself, Kenenisa and others competed. It will deprive fans of the chance to watch some of the world’s best athletes.”
New York City Marathon champ and World Cross Country champ Gebre Gebremariam said, “First it was the 10,000m that was pushed off from the global stage, then the world cross country championship started to be staged biannually, changing from its original annual format, now it’s the 5000m which is barred from the sphere. One does not necessarily need to be an expert, to guess where this is heading towards; it is the World Championship and the Olympic Games, that we are going to hear the ban of these disciplines next,”
Imagine the Emperor not having all those chances to smash 5k & 10k world records.
Athletics – Haile Gebrselassie slams IAAF move to cut Diamond League disciplines | Reuters https://t.co/13uWt4cJUm
— Brandon Hudgins (@bhudgnasty) March 13, 2019
And there were distance running fans across the globe perplexed by the move:
I think this would be a terrible shame. How many of us watch the 5000m and compare against our #parkrun times?! https://t.co/1JBqUBgOhL
— doingtheimpossiblething (@DrPennieV) March 11, 2019
James Howe, the head of Corporate Communications for BUPA Australia:
Horrible decision. Legit the main reason I watch Diamond League
— James Howe (@james_howe) March 12, 2019
Meanwhile the same day the Diamond League announced it was cancelling the 5,000, it was running a poll about whether a 5,000-meter race was the best race in the Diamond League in 2011:
We are asking you for your favourite moments from ? years of #DiamondLeague.
What's your pick from 2011?
More info ➡️ https://t.co/Kw48WnEPFH
— Wanda Diamond League (@Diamond_League) March 11, 2019
And many have pointed out one of the best races in the entire Diamond League was a 5,000 last year:
Just a thought; most exciting event in Zurich Final 2018; 3.000mSt. Best event in Brussels Final 2018; 5.000m…..interesting isn't it.
— Michel Boeting (@one4onesports) March 12, 2019
AG Memorial Van Damme 2018 – #HIGHLIGHTS
We chose 5 memorable moments from the past #AGMemorialVanDamme.
We start off with the amazing 5000 meters, where the Ethiopian @SelemonBarega became the 4th fastest ever over the distance and broke the @Diamond_League record. What a race! pic.twitter.com/oDkzmaLbbZ— Allianz Memorial Van Damme (@MVDbrussels) December 26, 2018
But distance fans weren’t the only ones perplexed by what the IAAF was doing. Noah Lyles, one of the top sprinters in the world, tweeted the following.
I’m sorry but can someone tell me something big that’s happening In this new format because I’m just seeing a lot of the same. But maybe I don’t understand it.
— Noah Lyles (@LylesNoah) March 11, 2019
Kiwi 1,500m star Nick Willis deserves the most credit for seeing this coming over a year ago:
Are we seeing an eventual phase out of the 5000m? Only 5 of the 14 @iaaf Diamond league meetings will have a 5000 (or 3000m) compared to 7 for the other disciplines. More and more runners will be moving to the marathon now. pic.twitter.com/7OmgAYWE6o
— Nick Willis (@nickwillis) December 7, 2017
Not everyone is against the move, however. Lauren Fleshman, the American who actually won a Diamond League 5000 in 2011 (even if it was in just 15:00), had a long Twitter thread explaining her thoughts.
As a former 5k specialist who was lucky to win a diamond league, and found it personally valuable, you may be surprised I’m actually not against removing the 5k. https://t.co/NkfZ5zRMFM
— Lauren Fleshman (@laurenfleshman) March 12, 2019
TV refuses to cover it well, as part of a full track and field meet, and realistically never will. It’s not easy to appreciate live, in stadium, for most people. I’ve raced in many of the biggest arenas around the world. Most fans are yawning until the last 1k.
— Lauren Fleshman (@laurenfleshman) March 12, 2019
The distance has become plagued by rabbits, and an addiction to world record attempts at Diamond leagues, which blows the field up from the start. The record incentive is one of the only ways Diamond leagues have tried to make the event “sellable.” This feeds doping.
— Lauren Fleshman (@laurenfleshman) March 12, 2019
I’ve rabbited the world’s best in 5k’s. Rabbits separate the field. Often the leaders don’t really intend on breaking a record, they slow down and settle, already guaranteed their victory/podium/money by exploiting rabbits to change the race dynamics in their favor.
— Lauren Fleshman (@laurenfleshman) March 12, 2019
Track and field can be packaged and promoted much better than it has been. There will be casualties in this process. If we care about the sport itself, and not just protecting our pet events, we need to be open minded and think about the whole.
— Lauren Fleshman (@laurenfleshman) March 12, 2019
Now do I trust @iaaf to be the best group to think about the whole? Uh no. I don’t. Considering they have proven to be corrupt, covering up dopers for years, living in houses with money rooms full of coin they earn off exploited athlete labor (not unlike the @IOC) they’ve sucked.
— Lauren Fleshman (@laurenfleshman) March 12, 2019
But I do agree that removing some events is worth trying. We need to be smarter. We try to be too much. People are always going to instinctively want to protect their events. The truth is, some events will probably thrive more if they organize outside the T&F package.
— Lauren Fleshman (@laurenfleshman) March 12, 2019
Distance running has way way more financial opportunities than other events in America because we have the LDR Committee at @usatf, and a network of people building road races and championships of all distances. We have MUT building mountain ultra trail opportunities.
— Lauren Fleshman (@laurenfleshman) March 12, 2019
Imagine if field events organized themselves this way? What would be possible for them if they built something straight for their target market? Each event area needs to be focused on thriving outside the stadium we’ve grown dependent on. It’s not working for athletes.
— Lauren Fleshman (@laurenfleshman) March 12, 2019
I have complete confidence that the national and global talent in distance running can thrive through distance carnivals, improving domestic opportunities, and focusing our effort on events that actually care about us. We are a very powerful group.
— Lauren Fleshman (@laurenfleshman) March 12, 2019
We should think about building a thriving domestic cross country circuit.
Cross country, indoor, outdoor, roads, and special distance carnivals would make any athlete a better living and more visible than @iaaf Diamond league 5k’s.— Lauren Fleshman (@laurenfleshman) March 12, 2019
You can love something and not be beholden to freeze it in time.
/END— Lauren Fleshman (@laurenfleshman) March 12, 2019
Oregonian track and field writer Ken Goe had similar thoughts, writing, “I don’t necessarily see this as a bad thing. I enjoy watching distance races, but they aren’t for everybody. It takes patience, concentration and some background knowledge to have a complete understanding of what you’re watching. Runners circling a 400-meter track over and over and over again doesn’t translate particularly well to television, especially when there are other events taking place on the infield.”
The LetsRun.com response would be that a full 5,000 is almost never shown uninterrupted on TV. The meets can talk about field events at this time, go to commercial for a few minutes, utilize split screen technology (almost never done), let fans buy beer, etc. The presentation of meets (starting the broadcast nearly universally with the 400m hurdlers on the track with no intro is not good TV) and irregular schedule of them is much more of a problem than one distance race being on the program. Universally deciding one of the favorite events of distance fans and of stars of the sport (Bekele, Gebrselassie, Tergat, Farah) shouldn’t exist in DL is not a good move. There also is nothing wrong with a little variety at meets. We don’t think the DL is going to propose there are 12 men’s 1,500s in the series next year. If they are trying to standardize things, it seems they likely will have six 1,500s. But instead of having six 1,500s and six 800s, distance fans would much rather have a few 5,000s sprinkled in there. How about two 5,000s — one at the beginning of the season and one at the end? And even one 10,000? And since there are fewer distance races, maybe double the prize money.