Sha’Carri Richardson DID NOT Sign a $20 Million Endorsement Deal with Nike

Sha’Carri Richardson is one of the most popular and valuable track & field stars in the world.

However, there’s no evidence to support the claim that she signed a five-year, $20 million deal with Nike, despite its circulation on the internet and social media.

Sha’Carri Richardson after winning 2023 Worlds 100m

The claim is circulating in various places, but ultimately the original source is a site called EquityAtlas.org (we are not linking directly to the site to reward its behavior), which has an undated article titled “Sha’Carri Richardson Nike Deal Worth” that says she signed a five-year, $20 million deal with Nike.

What is EquityAtlas.org?

Screenshot of EquityAtlas’s “article” on Sha’Carri Richardson

EquityAtlas.org is a content farm, or a website designed to get search engine traffic.

EquityAtlas.org used to be a legitimate site as shown by these screenshots that showed how various neighborhoods had access to essential resources in the Portland area, but sometime late this year, its domain name switched to new owners and it is clearly now a content farm.

Here is what the EquityAtlas.org homepage looks like now:

It’s About Us includes this photo, which is a stock photo used throughout the web:

Nonetheless, other sites picked up on the Sha’Carri news and then it began circulating as fact on the internet.

Sha’Carri Does Have a New Agent

There was a factual development in Sha’Carri’s professional pursuits last week. She has switched agencies. She is now represented by HSI, Inc. led by managing director, Emanuel Hudson, who represents Christian Coleman and Michael Norman amongst many others. Previously, Sha’Carri’s agent was Renaldo Nehemiah, the former hurdle and NFL star.

 

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Sha’Carri is worth millions to brands, but there is no evidence she just signed a $20 million deal with Nike.