adidas unveils the 2016 Official Boston Marathon Anthem Jacket

Press Release From adidas
December 17, 2015

To commemorate the 120th race, adidas unveils the 2016 Official Boston Marathon® Anthem Jacket, which is available only in the U.S. for $110 on adidas.com beginningDecember 20. 2016 Boston Marathon® graphics are embroidered on the left chest and back, along with “B.A.A.” on the back of the neck.

2016 marks the 25th anniversary of the Boston Marathon® Anthem Jacket. This year, the Equipment Green color palette pays homage to the first Anthem Jacket that adidas released in 1991. The original launch of the Equipment Green range 25 years ago welcomed a new era for the adidas brand marked by a new logo, the adidas Sport Performance logo. The Equipment Green colorway celebrates the tradition of sport in partnership with this historic race and every participant of the Boston Marathon®.

adidas is proud to support the Boston Athletic Association (B.A.A.) as it marks its 28th year as the exclusive footwear and apparel partner of the Boston Marathon®, the world’s most prestigious road race. adidas supplies official Boston Marathon® jackets to nearly 10,000 B.A.A. volunteers and more than 3,500 race officials, media, and medical personnel. Approximately 30,000 runners are registered to climb Heartbreak Hill on April 18.

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On Tuesday, December 22 at 6pm Boston Marathon® adidas Runbase will host an unveil party celebrating the 25th anniversary and launch of the 2016 Boston Marathon® Anthem Jacket. Check out more details about the event here: https://www.facebook.com/bostonrunbase.

Join the conversation at facebook.com/adidasRunning and on Twitter @adidasUS or @adidasRunning.

The 120th Boston Marathon will be held on Monday, April 18, 2016, which is Patriots’ Day in the Commonwealth of Massachusetts. Go to www.baa.org for more information.

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